Paid Media Buyer

Reports to: Director of Marketing (Steven). Works closely with Copy, Creative, CRO, Email/SMS, Offers, Analytics, and Leadership. Employment type: Contractor. Primary platforms: Meta; secondary: YouTube, Google; emerging channels as approved.

About the Role

The Paid Media Buyer at Detox Nation is responsible for strategic planning, execution, optimization, and scaling of paid traffic across approved platforms to drive profitable lead generation and customer acquisition for Detox Nation’s education programs, challenges, memberships, and premium offers.

This is not a “set it and forget it” role. You will operate as a performance owner, deeply integrated into funnel strategy, offer positioning, creative testing, and compliance-safe scaling, with a clear mandate to protect margins, improve efficiency, and scale what works profitably.

Core Objectives

• Drive high-quality, compliant leads at or below target CPL
• Increase Revenue Per Lead (RPL) across funnels
• Maintain and improve profitability across all paid traffic efforts
• Scale winning offers profitably and sustainably
• Maintain platform compliance in a sensitive health category
• Provide clear, actionable performance reporting to leadership

Responsibilities

• Paid Media Strategy & Planning
  • Own paid traffic strategy for free challenges & workshops, evergreen education funnels, product launches & promotions, and membership/premium program funnels
  • Develop platform-specific strategies aligned with offer type, funnel complexity, and audience awareness stage
  • Allocate budgets intelligently across testing, scaling, retargeting, and evergreen vs. launch traffic
• Campaign Setup & Execution
  • Build, launch, and manage campaigns across approved platforms
  • Structure accounts for scalability, creative testing velocity, and clear data interpretation
  • Ensure proper tracking (pixels, CAPI, UTMs), clean naming conventions, and accurate attribution inputs
• Creative, Ad Writing & Copy Execution
  • Write direct-response ads, headlines, and primary text tailored to Detox Nation’s offers and compliance requirements
  • Create image ads independently and/or in collaboration with the graphic designer
  • Collaborate closely with copywriters, designers, and CRO team
  • Translate funnel insights into winning ad angles, hook frameworks, and creative testing plans
  • Provide clear briefs and performance-based feedback to creative partners
  • Identify creative fatigue, saturation, and scaling ceilings early
• Optimization, Scaling & Profit Protection
  • Monitor daily performance across CPL, CTR, CPC, conversion rates, RPL, MER/ROAS (where applicable)
  • Optimize audiences, creatives, placements, and budgets
  • Scale winning campaigns methodically while protecting profitability
  • Pull back spend or adjust strategy when profitability thresholds are not met
• Compliance & Platform Safety
  • Ensure ads meet platform compliance standards in health claims, language sensitivity, and before/after positioning
  • Proactively flag risky copy or creative
  • Work with marketing leadership to adjust messaging when needed
  • Maintain account health and reduce disapprovals or bans
• Reporting & Communication
  • Provide daily performance snapshots (as needed) and weekly performance summaries
  • Communicate clear insights—not just numbers—on what’s working, what’s not, why, and what’s being tested next
  • Flag issues early—no surprises

KPIs & Performance Metrics

You will be evaluated on:

• Profitability (primary KPI)
• Revenue Per Lead (RPL)
• Cost Per Lead (CPL)
• Funnel conversion efficiency
• Scaling stability under increased spend
• Speed and quality of testing
• Communication clarity and reliability
• Compliance and account health

Requirements

Must-Have

• 3+ years managing paid media in direct response
• Proven experience scaling education, coaching, or health-adjacent funnels
• Deep Meta Ads experience (required)
• Strong analytical and decision-making skills
• Ability to write effective ad copy and headlines
• Clear communicator who can explain why decisions are made
• Comfortable owning performance and profitability outcomes

Strongly Preferred

• Experience in health, wellness, or regulated categories
• Understanding of challenges, VSL funnels, and hybrid education → application funnels
• Experience working alongside CRO and Email/SMS teams
• Familiarity with attribution limitations and blended metrics

Cultural Fit

• Data-driven but not rigid
• Proactive, accountable, and communicative
• Comfortable working in a fast-moving environment
• Aligned with Detox Nation’s mission: root-cause education, integrity, and real results

Pay

Base + Incentives