Paid Media Analyst

This is a hybrid role based out of our Support Center in Franklin, TN, with Monday through Thursday in the office and Fridays as designated work-from-home days.

About the role

We are seeking a Paid Media Analyst to join our marketing analytics team. This role is responsible for analyzing large volumes of marketing and media performance data to generate insights that improve campaign efficiency and business performance. The Paid Media Analyst will develop reporting and identify trends across media channels, markets, and audiences. The role will focus on uncovering insights such as local market performance trends, lowest cost-per-sale by channel, and opportunities to optimize marketing investments. This position is ideal for someone who enjoys working with data, building analytical frameworks, and translating complex datasets into clear insights that inform business decisions.

Responsibilities

• Analyze large datasets from marketing platforms and internal data sources to identify actionable insights.
• Identify trends in local market performance, cost per sale, and channel efficiency.
• Develop analysis that helps optimize media investments and improve marketing performance.
• Identify opportunities to improve campaign performance through data-driven recommendations.
• Build and maintain recurring performance reports for marketing and leadership teams.
• Develop dashboards and reporting frameworks that track key performance indicators such as:
  • Cost per sale
  • Conversion rate
  • Media efficiency by channel
  • Local market performance
• Translate complex data into clear, concise insights and recommendations.
• Work closely with marketing, analytics, and media teams to support campaign analysis.
• Provide analytical support for media planning, optimization, and budget allocation.
• Communicate insights clearly to both technical and non-technical stakeholders.
• Ensure accuracy and consistency across reporting sources.
• Organize and structure data for scalable reporting and analysis.
• Continuously improve reporting processes and analytical methodologies.

Requirements

• 3+ years of experience in data analysis, marketing analytics, business analytics, or a related field.
• Expert-level proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling, large dataset management).
• Strong analytical and problem-solving skills.
• Ability to interpret large datasets and translate them into actionable insights.
• Excellent communication skills with the ability to present data in a clear and compelling way.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Economics, or a related field.

Preferred Qualifications

• Experience working with Qualtrics, Google Analytics 4 (GA4), or Power BI.
• Familiarity with the paid media landscape (search, social, display, programmatic, etc.).
• Experience building dashboards or automated reporting systems.
• Knowledge of marketing performance metrics and attribution frameworks.

What Success Looks Like

• Deliver clear insights on which channels and markets drive the most efficient sales.
• Improve the speed and clarity of marketing reporting.
• Enable marketing teams to make better, data-driven investment decisions.

Ability to speak, read and write fluently in English is required. You must be physically located in the United States while performing this job.

Pay

Pay range: $54,983.00 - $91,638.00. This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k)
• Other programs and perks