Paid Media Analyst

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals.

About the role

Responsible for the research, analysis and insights regarding the market trends and competitors, potential and existing customers, and current campaign performance.

Responsibilities

• Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access
• Develops daily and weekly dashboards to track performance and growth of all direct marketing programs
• Creates sales attribution model for direct marketing campaigns and interpret the results
• Analyzes and verifies data to ensure accuracy of direct mail and/or email campaigns
• Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions
• Analyses website and sales data to identify market and product trends
• Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Requirements

• Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required, and 1-2 years of marketing analysis experience required or an equivalent combination of education and experience
• Negotiation and influencing skills
• Business and financial acumen
• Organizational, project and process management and leadership skills
• Written and verbal communication skills, including delivering presentations
• Business process analysis skills
• Attention to detail and quantitative analytical skills
• Ability to operate independently and collaboratively within a team
• Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
• SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes
• Deep knowledge and hands-on experience with at least one database, ideally SQL server
• Ability to speak, read and write fluently in English
• Must be physically located in the United States while performing this job

Physical Demands & Working Conditions

• Regularly required to: Sit, stand and walk; Use hands and arms to handle, feel or reach; Speak and hear; Use close vision abilities
• Occasionally required to: Lift or move up to 25 lbs; Stoop, kneel, crouch or crawl

The work environment is low to moderate noise level with minimal adverse conditions.

Pay

Pay range: $54,983.00 - $91,638.00. This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience.

Benefits

• Medical, Dental, and Vision insurance
• Company-matching 401(k)
• Other programs and perks