Paid Media Analyst

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses, and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious, and collaborative in order to have a lasting, positive impact on our clients and each other.

About the role

The Hospitality Paid Media Analyst is responsible for working with internal teams to set up campaigns, oversee monthly budget management, track performance metrics, implement account optimizations, and analyze reporting to provide insights and recommendations for several client accounts across all Paid Search platforms (Google, Microsoft Ads), Paid Social platforms (Facebook, Instagram, Pinterest, LinkedIn, TikTok), and OTAs (Expedia, Booking.com, TripAdvisor). This role is client-facing and requires effective communication and skilled presentation.

The Hospitality Paid Media Analyst is accountable for creating and maintaining client Media Plans, ensuring all billing and media invoicing is complete and accurate. In addition to Paid Media, this role oversees profile and listing updates, maintaining profiles on platforms like Google Business Profile, TripAdvisor, Yext, Yelp, and onboarding or auditing new profile clients as needed.

Success is measured by account retention and growth, client satisfaction, delivery of innovative marketing programs, personnel development, and strong financial management reflecting media plans.

Responsibilities

• Research and understand client business, products or services, verticals, and competition.
• Stay updated on the latest trends, new processes, industry changes, best practices, competitor intelligence, and developments in paid search and social.
• Manage and execute paid media plans.
• Oversee monthly paid media budgets and track performance metrics across multiple client accounts and channels.
• Onboard and set up new client accounts and campaigns within platforms such as Google Ads, Bing Ads, Yahoo, Facebook, Pinterest, LinkedIn, Snapchat, Expedia, TripAdvisor, and other digital media.
• Onboard, oversee, and manage profile management reporting including Google Business Profile, TripAdvisor, Yext, and Yelp.
• Conduct profile and listing audits, provide recommendations and insights, and implement updates as instructed by internal teams within assigned deadlines.
• Delegate tasks to the Hospitality Paid Media Coordinator as needed.
• Advise Account Teams and clients on campaign optimizations to maximize conversion rates, ROI, and quality site traffic.
• Collaborate with the internal analytics team to set up and troubleshoot tracking issues or data inconsistencies.
• Review and analyze monthly paid media performance, providing recommendations and insights to Account Directors and Clients.
• Independently analyze account performance and identify areas of improvement for client accounts.

Requirements

• Bachelor’s degree preferred; relevant experience will be considered.
• 4-6+ years of paid search or paid social experience.
• Digital agency experience and additional online marketing experience.
• 4-6+ years’ experience executing advertising campaigns within Google Ads, Bing Ads, and Facebook Business Manager.
• Proficient with Google Analytics.
• Able to communicate clearly and concisely, both verbally and in writing.
• Proficient in Microsoft Office (Word, PowerPoint, Outlook) with advanced Excel skills.
• Ability to think strategically and work collaboratively as a team.
• Willing to take direction when needed but also work independently.
• Able to respond positively to client and peer critique and feedback.
• Display a dependable, strong work ethic.

Core Competencies

• Culturally Competent
• Emotional Intelligence
• Effective Communication
• Analytical
• Adaptable/Nimble
• Creative/Forward-Thinking
• Critical Thinking/Problem Solving
• Financial Management
• Teamwork/Collaboration
• Professionalism/Work Ethic
• Trustworthy, reliable, and ethical
• Time Management
• Conflict Management

Benefits

• Comprehensive benefits package, including medical, dental, and vision.
• 401k matching contribution.
• Generous paid time off.
• Flexible work schedule.
• Paid volunteer opportunities and company-supported charitable events.
• Collaborative, creative, and fun team environment with professional growth opportunities.

Pay

$60,000 - $78,000 DOE

Schedule

This is a remote position.

Our Commitment to Culture

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company, and empower our team, our clients, and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered, and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.