Paid Marketing Manager

About the role

We are looking for a Paid Marketing Manager to own paid acquisition as a core growth lever for the business. You'll run our paid search and paid social programs end to end across Google, LinkedIn, Meta, and TikTok. This is a hands-on role with key support in place.

Responsibilities

• Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests.
• Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok.
• Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution.
• Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test.
• Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue.
• Own reporting on paid performance, giving leadership a clear read on what's working and what to do next.
• Own paid brand investments, including industry publications, podcasts, and out-of-home.
• Build the systems and processes that let paid marketing scale as budget grows.

Requirements

• 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
• Direct, in-platform experience running Google Search campaigns.
• Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences.
• Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
• Strong analytical rigor—fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data.
• Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization.
• Experience managing paid marketing agencies.
• Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus.
• Experience scaling a paid acquisition program at a high-growth startup is a plus.

Benefits

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Home internet reimbursement stipend.
• Wellness reimbursement program.
• Annual team off-sites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs—San Francisco, New York City, and Salt Lake City—where we collaborate in-person 3 days per week.

Pay

$110.5K - $149.5K