Owala Senior Brand Manager-Core & Campaigns

Job Responsibilities

• Own overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
• Identify and drive growth opportunities across the portfolio—scaling winning products, optimizing underperformers, and introducing new concepts that unlock incremental demand
• Build and manage annual and seasonal portfolio plans aligned with brand strategy, financial targets, and consumer insights
• Recommend additions, edits, and exits across SKUs, colors, patterns, and collections to improve productivity and brand cohesion
• Co-lead go-to-market strategy with Brand and Creative teams, ensuring the portfolio is leveraged to create impactful campaigns, product drops, and key moments
• Translate portfolio strategy into compelling product narratives that fuel storytelling, content, and community engagement
• Identify opportunities for innovation, collaborations, and limited releases that drive cultural relevance and consumer excitement
• Help shape campaign priorities by bringing a strong point of view on product, trends, and consumer behavior
• Own day-to-day portfolio performance, analyzing sales, velocity, margin, and SKU productivity
• Develop and guide pricing strategy, positioning frameworks, and packaging direction across the portfolio
• Partner with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
• Balance brand-building initiatives with strong financial discipline and margin optimization
• Serve as the internal steward of the portfolio, driving alignment and clarity across teams
• Partner with Demand Planning and Operations to improve forecast accuracy, inventory flow, and lifecycle management
• Support new product launches, transitions, and end-of-life processes to ensure seamless execution
• Collaborate across Brand, Creative, Sales, and Operations to deliver cohesive execution of the 4Ps
• Leverage data, consumer insights, and market trends to inform portfolio decisions and future direction
• Continuously evaluate performance and refine strategies to improve both brand impact and commercial outcomes

Job Qualifications

• 5–8+ years of experience in portfolio management, brand management, merchandising, category management, or related roles
• Experience in consumer products, CPG, or high-SKU environments with fast product cycles
• Proven track record of driving growth through product, brand, or portfolio initiatives
• Strong understanding of assortment strategy, pricing, lifecycle management, and SKU productivity
• Experience using data and insights to inform decisions and identify opportunities
• Solid financial acumen, including margin drivers and pricing mechanics
• Experience partnering with Brand, Creative, or Marketing teams to bring products to market
• Strong instinct for what makes products resonate with consumers and show up meaningfully in culture
• Able to translate product strategy into compelling narratives and moments
• Exceptional cross-functional collaborator with the ability to influence without authority
• Strong communicator who can align stakeholders and present strategies with clarity and confidence
• Comfortable operating in a fast-paced, evolving environment with high ownership

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room

About the Role

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.