Outside Sales Representative for Law Enforcement Vehicle Equipment

About the role

Dana Safety Supply is seeking an Outside Sales Representative to develop and maintain relationships with police departments, sheriff's offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services, as well as tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Responsibilities

• Identify and engage potential customers within public safety and law enforcement sectors.
• Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
• Build and maintain long-term partnerships with new and existing clients.
• Conduct onsite visits, equipment demonstrations, and professional product consultations.
• Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
• Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
• Stay current on industry trends, compliance standards, and local market dynamics.

Requirements

• Must possess a valid Driver's License and maintain a clean driving record.
• Successful completion of a pre-employment background check and drug screen.

Benefits

• Competitive base salary plus commission; driven reps can earn potentially $150,000+.
• Company vehicle provided.
• Company Gas Card provided.
• Comprehensive medical, dental, and vision insurance.
• 401(k) Roth Retirement Plans.
• Flexible Spending Account (FSA).
• Paid Time Off (PTO) and Paternity Leave.
• Employee Rewards & Recognition program.
• Ongoing professional development and training opportunities.