Outside Sale Representative - Fire & Life Safety (Florida)

New Business Development

Develop and execute a sales strategy to grow revenue within the fire suppression, fire sprinkler, and fire alarm markets throughout Florida. Identify and pursue new business opportunities with commercial, industrial, healthcare, education, hospitality, government, and multi-site customers. Generate new recurring revenue through inspection, testing, maintenance, monitoring, and service agreements. Prospect and develop relationships with facility managers, property managers, building owners, contractors, engineers, and other key decision-makers. Build and maintain a robust sales pipeline and consistently achieve or exceed sales targets. Identify opportunities for system upgrades, retrofits, code compliance improvements, and replacement projects.

Customer Relationship Management

Conduct customer visits, site assessments, and solution presentations to identify Fire & Life Safety needs. Develop tailored solutions for fire alarm systems, sprinkler systems, suppression systems, and related life safety services. Expand existing customer relationships through cross-selling and upselling of service offerings. Serve as a trusted advisor on fire protection compliance, NFPA requirements, system reliability, and risk mitigation. Establish long-term relationships that position the company as the preferred Fire & Life Safety service provider.

Sales Execution & Collaboration

Prepare proposals, pricing, and sales presentations for service and project opportunities. Collaborate with operations leaders, service managers, and technical teams to ensure successful project execution and customer satisfaction. Support strategic account planning and major customer pursuits throughout Florida. Maintain accurate opportunity tracking, forecasting, and reporting within CRM systems. Coordinate with marketing and business leaders to support lead generation and market development initiatives.

Market Development

Monitor industry trends, code requirements, and competitive activity within the fire protection industry. Identify market opportunities that support growth within the fire suppression, sprinkler, and alarm service sectors. Represent the company at industry associations, trade shows, customer events, and networking opportunities. Provide market intelligence and customer feedback to support business planning and service development.

Requirements

• Bachelor's degree preferred; equivalent industry and sales experience will be considered.
• Minimum of five (5) years of outside sales experience in fire protection, fire alarm, sprinkler, suppression systems, security systems, or related technical services.
• Demonstrated success selling inspection, testing, maintenance, repair, retrofit, or installation services.
• Working knowledge of fire alarm systems, sprinkler systems, suppression systems, and applicable NFPA standards preferred.
• Proven ability to develop new business and grow customer relationships.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Experience utilizing CRM systems and pipeline management tools.
• Valid driver's license and ability to travel throughout Florida.

Key Competencies

• Business Development and Prospecting
• Consultative Selling
• Customer Relationship Management
• Strategic Account Growth
• Negotiation and Closing Skills
• Territory Management
• Communication and Presentation Skills
• Self-Motivation and Accountability
• Problem Solving and Solution Selling

Success Metrics

• Growth in fire suppression, sprinkler, and alarm revenue
• New service agreement sales
• New customer acquisition
• Pipeline growth and conversion rates
• Cross-selling and account expansion
• Growth in Florida market share
• Customer retention and satisfaction
• Achievement of annual sales and profitability objectives

Travel Requirements

This position requires regular travel throughout Florida to support customer engagement, business development activities, site visits, industry events, and growth initiatives. The successful candidate should reside in Florida and be able to travel as needed to support customers and operations across the state.

Benefits

• Salary plus Commission
• Company Vehicle Program
• 401(k) and company matching
• Medical, Vision and Dental health insurance
• Life insurance
• Disability insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• Paid Time Off (PTO)
• Paid Holidays