Outreach Specialist

Primary Role

The primary role of the Dental Outreach Specialist is to support the Operations and Marketing Department in promoting CHOICE Healthcare Services regionally to directly generate new leads and drive new patient growth for our dental offices. This position reports to the Outreach Manager.

Essential Duties and Responsibilities

• Promote our dental practices by directly engaging with potential patients and referral partners in the communities in which we serve to increase community awareness of our services and generate new patient leads.
• Under the direction of the Outreach Manager, identify regional opportunities to represent company as CHOICE Ambassador at public events and via grassroots outreach efforts to drive and meet new patient growth goals.
• Support community outreach efforts to targeted demographics and patients’ segments by planning, scheduling and delivering community engagement opportunities.
• Exemplify and embody CHOICE Ambassador standards to serve as a role model for all other company ambassadors.
• In partnership with regional clinics, identify and engage with area general practitioners to promote the company’s services and establish new patient referral streams.
• Develop knowledge and understanding of underserved community health and dental health issues in target populations in assigned geographic area(s).
• Seek and engage families and individuals within the community to educate and inform them on the importance of pediatric and/or orthodontic dental care at Children’s CHOICE Healthcare Services.
• Respond to requests for information about our company, services, and basic dental information to engage, educate and empower patients to schedule appointments at our clinics.
• Track leads generated via outreach efforts and analyze efficacy and return on efforts.
• Complete ad hoc projects per needs of management and team.
• Schedule targeted number of community outreach events to generate outreach opportunities for new patient leads.
• Directly engage potential new patients and schedule appointments or gather information for leads follow-up per office/region outreach and new patient goals.
• Ensure that monthly appointment goals are met as set by Outreach Manager and Outreach Specialist Lead to support operational growth targets.
• Engage regional community partners to schedule and present oral health content and promotional messages to area schools, businesses, and the general public to educate and engage children and families.

Marketing Operations Support

• Audit assigned offices to ensure compliance with brand guidelines.
• Understand and comply with ethical, legal and regulatory requirements applicable to industry.
• Actively review metrics and update data in advance of monthly marketing reports.
• Cook regional marketing collateral needs and maintain organized marketing inventory.
• Maintain and update assigned areas of responsibilities per Marketing Task List.
• Review data for referral reports.
• Collaborate with clinic teams for existing patient retention efforts.
• Collaborate with cross-functional teams for existing patient retention efforts including outbound communications to existing patients for treatment and retention goals.
• Prepare and deliver drop-off outreach promotional kits and gifts as directed.
• Collaborate with other departments, including PCD, HR, finance, facilities, IT and operations.

Qualifications

• High school diploma or equivalent.
• Demonstrated experience and success in outreach to communities.
• Community mobilization and/or volunteer recruitment and management experience.
• Strong public speaking experience.
• Bilingual in English and Spanish is required.
• Ability to represent company at specified campaigns/initiatives as assigned by management.
• Ensure high customer satisfaction by providing quality service to customers while upholding and demonstrating company values.

Travel

This position requires travel to target patient populations areas to represent regionally at relevant community events. Reliable transportation is a requirement.

Education and/or Experience

• A current driver’s license and proof of auto insurance are required.