Outreach & Sales Director- Assisted Living

About the Community

The Pillars of Hermantown is Ebenezer's newest managed senior living community in northern Minnesota, near Duluth. It offers Independent Living, Assisted Living, and Memory Care options with 105 total apartments. The community creates purposeful lifestyles for seniors with dedicated staff to meet their needs.

Responsibilities

• Establishes and supports a sales and marketing plan aimed at full occupancy:
  • Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives
  • Develops and maintains effective, on-going relationships with external referral resources
  • Creates and maintains system for generating new leads
  • Follows Ebenezer Sales System guidelines
  • Ensures that marketing materials are current and available
  • Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community
  • In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets
  • Schedules and conducts tours
  • Makes recommendations for web content and changes
  • Implements pre-closings and closings of unit sales
  • Maintains database on current residents
  • Maintains current Occupancy Reporting requirements
  • Manages wait list
• Promotes positive customer relations:
  • Provides guidance and resources to residents/tenants/families with their transition into and out of their home
  • Creates and maintains positive on-going relationships with customers including prospects, residents, families, and professionals
  • Develops and maintains database of contacts, up-to-date records, and tracking per community requirements
  • Builds awareness about community with referral sources and other groups
  • Assists residents/tenants with their transition into and out of their home
• Serves as resource to residents/tenants and families seeking information:
  • Prepares or obtains materials from community resources and program files
  • Identifies and works with community resources to provide information and educational sessions
  • Organizes referral events, i.e. CEUs, seminars, hosting referral and community events

Requirements

• 3 years proven success in sales, occupancy development, housing, real estate, or business development or
• 5 years senior living experience
• Strong communication, organizational, and problem-solving skills

Preferred Qualifications

• B.S./B.A. in Marketing/Communications
• 4 years senior living or healthcare sales experience
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), email marketing platforms, and social media for community outreach and professional engagement
• Knowledge of CRM platforms (experience with senior living CRMs such as Eldermark, Sherpa, Yardi, or similar strongly preferred) for lead tracking, pipeline management, and occupancy reporting
• Aging Services of Minnesota Sales and Marketing Certificate

Benefits

Ebenezer offers a generous benefits package, including:

• Medical, dental, and vision plans
• Life insurance
• Short-term and long-term disability insurance
• Paid Time Off (PTO) and Sick and Safe Time
• Tuition reimbursement
• Retirement benefits
• Early access to earned wages

Pay

The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions.

Schedule

• 80 hours every two weeks (full time)
• Manager on Duty weekend rotation