Outreach & Link Building Specialist

About the role

You'll be the person who gets our clients mentioned on real, trusted websites. Through email outreach, relationship building, and creative pitching, you'll earn backlinks that actually move the needle for local rankings. No buying links, no spammy tactics — just real outreach that gets real results.

Responsibilities

• Research and identify high-quality local link opportunities for each client
• Write personalized outreach emails that get responses (not templates that get ignored)
• Build relationships with local journalists, bloggers, and community organizations
• Pitch story ideas to local news outlets and industry publications
• Submit clients to relevant business directories and industry listings
• Track all outreach activity and link placements in our project management tools
• Analyze competitor backlink profiles to find new opportunities
• Report on links built each month with clear metrics on quality and relevance
• Test and improve outreach templates and subject lines over time

Requirements

• 1+ year of experience in link building, PR, or outreach
• You can write a great cold email — short, personal, and compelling
• You understand what makes a backlink valuable vs worthless
• Comfortable using outreach tools like Pitchbox, BuzzStream, or Hunter.io
• Experience with Ahrefs, Moz, or similar for backlink analysis
• You're persistent but professional — follow-ups without being annoying
• Good attention to detail — you track everything and nothing falls through the cracks

Nice to have

• Experience building links for local businesses specifically
• Journalism or PR background
• A network of contacts in local media
• Experience with digital PR campaigns

Benefits

• Work from anywhere — we're fully remote. Work from home, a coffee shop, or the beach, as long as you overlap with US hours.
• Real ownership — you run your accounts and make your own decisions. We trust our team and give them space to do great work.
• Team meetups — we meet in a new city every quarter to work together, share ideas, and have fun.
• Full health and dental coverage for you and your family.
• Unlimited vacation — we don't count vacation days. We count results. Take what you need.
• Learning budget — $1,500 per year for courses, conferences, and books to help you grow.