Jobs · Marketing · New York

Organic Growth & Partnerships Lead

ARM Group · New York, United States · 2 wk ago
Marketing$120k/yrFull-time

This is an on-site opportunity based in Manhattan, NY, requiring candidates to work from the company's office five days per week. H-1B transfers and OPT candidates are welcome to apply.

About the role

This role is ideal for someone who thrives in a fast-paced startup environment and has a proven track record of building and scaling organic acquisition programs that drive sustainable audience growth and customer acquisition. You will be responsible for leading the company's organic growth strategy across SEO, content, social media, partnerships, creator marketing, referral programs, and earned media while identifying new growth opportunities that create long-term, compounding growth. If you're passionate about organic marketing, strategic partnerships, content-driven growth, and building scalable acquisition engines from the ground up, we'd love to hear from you.

Responsibilities

  • Own and execute the company's organic growth strategy across SEO, content marketing, social media, public relations, and earned media.
  • Build and scale organic acquisition channels that drive sustainable audience growth and customer acquisition.
  • Develop and manage strategic partnerships with creators, industry organizations, affiliates, and platform partners.
  • Design and launch referral, advocacy, and affiliate marketing programs that transform satisfied customers into growth ambassadors.
  • Own SEO and AI Answer Engine Optimization (AEO) strategies to improve search visibility and organic discovery.
  • Create and execute content strategies across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.
  • Produce and oversee engaging short-form video and social content that increases brand awareness and customer engagement.
  • Identify, test, and scale new organic growth channels through rapid experimentation and data-driven decision making.
  • Collaborate closely with Marketing, Sales, Product, and Engineering teams to develop high-impact growth initiatives.
  • Analyze performance metrics and optimize campaigns using SEO, analytics, and content performance tools.
  • Build reporting dashboards to monitor organic traffic, engagement, customer acquisition, and partnership performance.
  • Stay current on SEO trends, AI search developments, creator economy trends, and emerging organic growth opportunities.
  • Perform other related duties as assigned.

Requirements

  • Bachelor's degree from an accredited university.
  • 4+ years of experience in Organic Growth Marketing, Growth Marketing, Content Marketing, SEO, or Partnerships.
  • Proven experience building and scaling organic acquisition programs at a high-growth startup or marketplace business.
  • Hands-on experience managing SEO strategies, content marketing initiatives, and social media growth.
  • Experience developing strategic partnerships with creators, industry organizations, affiliates, or platform partners.
  • Strong understanding of SEO best practices, AI Answer Engine Optimization (AEO), and organic search strategies.
  • Experience creating content across platforms including LinkedIn, YouTube, Instagram, Facebook, and other social channels.
  • Strong analytical skills with experience using SEO, web analytics, and marketing reporting tools.
  • Excellent communication, project management, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced startup environment with minimal direction.
  • Must be able to work on-site five days per week in New York City.

Preferred Qualifications

  • Experience working at high-growth startups or venture-backed technology companies.
  • Marketplace or platform business experience.
  • Experience building referral, affiliate, ambassador, or advocacy programs.
  • Existing relationships with creators, media contacts, or industry organizations.
  • Experience producing or directing short-form video content for social media.
  • Strong understanding of AI search trends and Answer Engine Optimization (AEO).
  • Entrepreneurial mindset with a passion for building scalable growth programs from the ground up.

Benefits

  • Competitive salary of $120,000–$175,000.
  • Equity (Stock Options).
  • 100% employer-paid Medical, Dental, and Vision insurance.
  • 401(k) with employer match.
  • Daily catered lunch and dinner.
  • $100/month wellness stipend.
  • Unlimited Paid Time Off.
  • Pre-tax commuter benefits.
  • Relocation assistance available.

Additional Opportunities

  • Opportunity to join a rapidly growing AI-powered startup backed by leading venture capital firms.
  • High-impact role with ownership over the company's entire organic growth and partnerships strategy.
  • Collaborative, fast-paced environment with significant ownership and visibility.
  • Cross-functional exposure across Marketing, Product, Sales, and Engineering teams.
  • Visa transfer support available for eligible H-1B and OPT candidates.
  • Exceptional career growth opportunities as the company continues to scale.

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