Optician

General Function

The Optician attracts and retains customers by delivering an exceptional customer experience, fostering customer retention, and promoting outstanding associate/doctor satisfaction.

Major Duties & Responsibilities

• Drives profitable store sales by fostering a retail selling culture by practicing NECE and using effective retail sales skills.
• Develops professional business relationships with other Associates and Doctors.
• Fills ophthalmic eyeglass prescriptions and fits and adapts lenses and frames, to include but not limited to the following:
  • Utilizing optical prescription, evaluates prescription in conjunction with customer's visual requirements;
  • Asking lifestyle questions to determine customer's vision needs;
  • Recommending specific lenses, lens coatings and frames to suit customer needs;
  • Assisting customers in the selection of frames and coordination frames with optical measurements and prescription;
  • Conducting measurements of bridge and eyesize, temple length, vertex distance, pupilary distance and optical centers using appropriate tools (where authorized under state licensing requirements);
  • Troubleshooting vision issues confidently and bringing to resolution for customer satisfaction;
• Aiding in training of new associates to help them understand frame and lens selection.
• Assists with ensuring each store is effectively merchandised and presented according to Planogram and other Company standards.
• Ensures high quality through accurate measurements, correct pricing, POS entry, and realistic delivery time quotes.
• Maximizes Managed Vision Care relationships and sales opportunities.
• Assists with the timely implementation of approved Marketing programs by the execution of marketing programs and initiatives, and company standards for signage and promotions.

Basic Qualifications

• HS Diploma or equivalent
• ABO Certification
• Experience and results with a retail or customer service establishment
• Ability to sell through use of sales skills and accountability for sales results
• Ability to present and implement decisive and creative solutions to issues/opportunities to grow the business
• Ability to provide enthusiastic and concise communication to meet/exceed customer expectations as well as foster positive and results-oriented associate, doctor and host relationships
• Success in store merchandising and attention to detail
• Ability to manage priorities through adaptability, willingness to take calculated risks, and follow-up

Preferred Qualifications

• Bachelor degree or equivalent experience in retail operations
• 3+ years of experience with a retail or customer service establishment
• Experience with personal computers