Onsite Leasing Agent - Lease-Up Specialist

About the role

This is a commission-eligible sales role for someone who thinks like a closer, not a gatekeeper. The position combines initial lease-up with ongoing second-generation leasing at a new single-family build-to-rent community in Irmo, South Carolina. Prior hands-on lease-up experience is required.

Responsibilities

• Lease-Up Execution: Own the leasing funnel from first point of contact through signed lease: inquiry, tour, application, approval and move-in; drive lease-up pace against a defined absorption schedule and escalate pacing risk proactively.
• Second-Generation Leasing: Once the community stabilizes, transition focus to renewal and turnover leasing, managing lease renewals, re-leasing vacated homes and sustaining occupancy; proactively engage current residents ahead of lease expiration to drive renewal conversion and minimize avoidable turnover.
• Traffic Generation: Proactively source prospects beyond passive inbound leads via local business partnerships, community events, corporate relocation outreach, referral programs, social media presence and grassroots marketing specific to the Irmo market; identify and test creative, low-cost traffic-driving tactics appropriate for a new community.
• Sales and Closing: Convert tours into signed leases through a consultative, high-energy sales approach; handle objections on price, timing and competing communities with confidence and offer creative, policy-compliant solutions; maintain accurate, timely CRM and guest card documentation on every prospect touchpoint.
• Compliance and Documentation: Ensure every lease, application and screening decision complies with Fair Housing, FCRA and company policy; maintain licensure requirements and complete required continuing education; escalate any fair housing, applicant dispute or legally sensitive situation to the SVP of Operations immediately.
• Community Presentation: Maintain model units, the leasing office and community common areas in show-ready condition; coordinate with construction and turnover teams to ensure homes are tour-ready and move-in-ready on schedule.
• Reporting: Provide regular leasing activity reports on a daily or weekly cadence (traffic, tours, applications, approvals, denials and closed leases); flag pacing gaps, competitive pricing intelligence and market feedback that could affect lease-up strategy.

Schedule

Wednesday through Saturday, 9:00 AM to 6:00 PM, and Sunday, 12:00 PM to 5:00 PM. Onsite presence is required all five days with no remote or hybrid flexibility during the lease-up phase. Schedule may be adjusted around move-in events, marketing pushes or leasing deadlines at management discretion.

Required Qualifications

• Active South Carolina real estate license in good standing.
• Minimum 2 years of lease-up-specific experience in new construction, build-to-rent or single-family rental lease-up; general stabilized-property leasing experience alone does not satisfy this requirement.
• Must reside in or be willing to relocate to the greater Irmo, SC area prior to start; this is a fully onsite role with no remote flexibility.
• Working familiarity with the Irmo, SC rental market: competitive set, pricing dynamics, seasonal demand patterns and local renter profile.
• Comfort working in a fast-paced, target-driven, unstabilized-community environment.
• Strong verbal and written communication skills and the ability to build rapport quickly with prospective residents.
• Working knowledge of Fair Housing laws and the ability to lease in full compliance with federal, state and local regulations.
• Reliable transportation and the ability to work the required weekend-inclusive schedule.
• Required Systems Proficiency: Yardi (leasing, applications and reporting), HubSpot (lead management and CRM follow-up), RingCentral (phone and communications), Power BI (leasing pacing dashboards and reporting).

Preferred Qualifications

• Experience with single-family home product specifically, including standalone home tours and yard and exterior grounds presentation.
• A history of exceeding leasing velocity goals in a commission-based structure.
• An existing local network or referral relationships within the Irmo market.
• Familiarity with digital lead generation tools: ILS platforms, social media leasing campaigns and CRM follow-up systems.

Core Competencies

• Sales mentality: sees every tour as a closable deal, not a maybe.
• Creativity: generates non-obvious ways to drive traffic to a community that has no brand recognition yet.
• Urgency: operates with a lease-up clock in mind, because every vacant day carries a cost.
• Resilience: handles rejection and slow weeks without losing momentum.
• Judgment: knows the difference between creative and non-compliant, and escalates gray areas rather than guessing.

Physical Requirements

• Ability to walk the community and show homes multiple times daily, including yards and exterior grounds; single-family product is spread across a larger community footprint than an attached-product layout.
• Ability to work outdoors during tours in varying weather conditions.

Benefits

• Commission-eligible sales role with competitive hourly base (commensurate with experience) plus a per-lease commission structure built to reward volume and speed-to-lease during the lease-up period.
• Full-time hours with generous annual holiday pay and PTO.
• Comprehensive benefits package including medical, dental, vision, flexible spending accounts, commuter accounts, health savings accounts, life and AD&D insurance, disability, critical illness, accident, hospital indemnity, identity protection, legal services, and pet wellness.