On-Premise Channel Manager - Orlando
About the Role
Join one of the world's largest premium spirits suppliers and take responsibility for managing a critical piece of our business, the Orlando, FL On-Premise market. You'll partner with dedicated distributor marketing and sales teams and work closely with key on-premise accounts to build our business by driving best-in-class execution. This role focuses on building winning teams, strategic thinking, promoting engagement, and delivering impactful results.
This role will work closely with Disney Signature Restaurants to build strong, collaborative relationships, including regularly reviewing menus, identifying opportunities for new line extensions, and ensuring brand standards are consistently represented. The Channel Manager will also lead and deliver monthly trainings to support ongoing engagement and education. While not required, having a Disney park pass is a plus. The ideal candidate is proactive, relationship-driven, and eager to explore and grow independent accounts within EPCOT.
Responsibilities
- Market/Channel Execution
- Ensure end-to-end execution of commercial responsibilities, driving NSV, DGP, market share growth, and KPI attainment in the assigned territory or channel.
- Invest time in your account universe to assess distributor execution and understand competitive pricing, programming, and adapt strategies accordingly.
- Responsible for local programming strategy, execution, and resource management.
- Execute all on-premise events and samplings, leveraging division or company-sponsored tracking and execution recaps.
- Manage budget for self and team (e.g., OPEX, Brand Investment Funds, T&E).
- Distributor Management
- Set goals and objectives with distributors that align with state targets to achieve monthly, quarterly, and annual performance targets.
- Direct distributors/partners to growth levers and hold them accountable for financial performance objectives and KPI delivery.
- Coach and monitor distributor sales force to inspire teams and achieve performance objectives.
- Business Planning
- Drive planning discussions with local leadership to gain buy-in and alignment on key priorities.
- Actively manage the presentation and execution of category plans, brand plans, POS, promotions, and new item introductions ensuring compliance with brand standards.
- Relationship Management
- Develop and maintain strong relationships with key customers to facilitate collaborative business partnerships with national, regional, and independent accounts.
- Ensure accountability and deliver feedback on non-compliance in ways that keep distributor partners engaged.
- Work closely with marketing managers to bring to life in-market activations.
- Inspire, influence, and manage consumer-facing team members to drive execution and accountability against key initiatives, goals, and KPIs.
- Collaborate with distributors to identify gaps and build solutions, ensuring distribution, displays, and shelf goals are achieved and Go Spot Check (GSC) missions are completed.
Requirements
- Bachelor's Degree or equivalent experience.
- Five (5) plus years of work-related experience in spirits/wine supplier industry or other consumer goods companies.
- Stakeholder management experience with the ability to influence and develop strong partnerships across the business.
- Thorough knowledge of distribution, promotion, and selling techniques, alongside strong analytical capabilities.
- Deep knowledge and experience of On-Premise Channel and understanding the levers to pull to drive growth.
- Proven history of successful team management is beneficial.
- Experience working with a distributor is beneficial.
- Exceptional planning and self-management skills.
- Proficiency in MS Office Suite.
- Budget development and management experience.
- Licensed driver of motor vehicles.
- Ability for intermittent travel.
- Capability to lift/lower, push, carry, or pull up to 45 lbs.
- Ability to sit, stand, walk, bend, reach, stoop, and type using a computer.
- Hotel and resort experience is strongly preferred, as a significant portion of the business will focus on accounts within hotels and resort properties.
Pay
The salary range for this role, based in Orlando, Florida, is $75,000–$80,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.