Omnichannel Orchestration Lead (1291)

About the role

Axtria is seeking an Omnichannel Orchestration Lead to partner directly with the commercial organizations of the world's leading pharmaceutical companies. This client-facing role centers on architecting the seamless integration of personal (field-based) and non-personal promotion (NPP) channels, with AI at the core of the solution. You will design intelligent, data-driven journeys where every touchpoint—from sales rep visits to email, web, programmatic media, and peer-to-peer engagement—is sequenced, timed, and personalized to maximize impact while ensuring full compliance.

Responsibilities

• Design and govern the end-to-end omnichannel orchestration strategy for clients, connecting field and NPP channels across multiple brands and therapeutic areas.
• Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered next-best-action (NBA) frameworks that learn from engagement data while respecting HCP/patient preferences and channel fatigue thresholds.
• Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and machine-learning models within CRM and marketing automation platforms.
• Lead cross-functional governance forums to align client stakeholders on orchestration priorities, measurement, and continuous optimization.
• Define and monitor KPIs for orchestration effectiveness (e.g., channel mix, engagement lift, message frequency, user experience) and drive iterative, data-driven improvements.
• Ensure orchestration design complies with regulatory, legal, and privacy requirements governing pharmaceutical promotion.
• Act as the go-to subject matter expert on omnichannel best practices and emerging AI and martech capabilities, scouting new technology and bringing bold recommendations to client and Axtria leadership.
• Manage vendor, agency, and platform partnerships supporting orchestration execution.

Requirements

• 5–10 years of experience in the pharmaceutical/life sciences industry, with direct experience in commercial, marketing, or sales operations roles.
• Demonstrated, hands-on experience orchestrating both field and non-personal promotion channels.
• Genuine curiosity for AI, GenAI, and emerging martech, with a drive to apply new technology for clients.
• Bachelor’s degree required; advanced degree a plus.
• Must be based in or able to work from the San Francisco/Bay Area under a hybrid work model.
• Experience with pharma CRM and marketing automation/orchestration platforms (e.g., Veeva CRM, Veeva Align, Salesforce Marketing Cloud, AEM, Tealium) is expected; familiarity with AI-driven decisioning tools is a strong plus.
• Strong understanding of the pharma regulatory and compliance environment.

Skills

• Omnichannel journey design & orchestration: Ability to architect end-to-end HCP/patient journeys across channels.
• Pharma field force operations knowledge: Deep familiarity with rep-triggered and personal promotion workflows.
• Non-personal promotion (NPP) channel management: Hands-on experience with email, web, and programmatic execution.
• CRM, marketing automation & AI decisioning platform expertise: Proficiency with Veeva CRM/Align, Salesforce Marketing Cloud, Tealium, and emerging AI/decisioning tools or comparable platforms.
• AI-powered next-best-action & trigger-based logic design: Building rules engines and machine-learning models that sequence channels intelligently.
• Cross-functional stakeholder management: Influencing brand, sales, medical, analytics, and IT teams without direct authority.
• Data-driven decision making & analytics fluency: Comfort defining KPIs, interpreting engagement data, and translating analytics into AI-enabled action.
• Regulatory & compliance acumen: Working knowledge of pharma MLR guidance and FDA promotional guidelines.
• Change management & governance facilitation: Leading forums that drive alignment across matrixed teams.
• Vendor/platform partner management: Overseeing external partners delivering orchestration technology and services.

Benefits

At Axtria, people are our biggest perk. The company is recognized for its organizational culture in both the U.S. and India, including certification by the Great Place to Work® Institute. Benefits include:

• Transparent and collaborative culture with opportunities to work alongside industry-leading experts.
• Structured learning through Axtria Institute, the company’s in-house university offering industry-leading training.
• Customized career progression plans to ensure meaningful work and professional growth.
• Opportunities to advance into larger client engagements, new therapeutic areas, technologies, or broader leadership roles.

Pay

The salary range for this position is $131,200 to $174,975 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and market alignment. The range may also be adjusted based on geographic location. The provided range reflects a primary work location of Berkeley Heights, New Jersey.

Schedule

This is a hybrid role based in the San Francisco/Bay Area, requiring regular in-person collaboration with client and internal stakeholders.