Northeast Texas Marketing Manager

Responsibilities

• Provide support to or manage the marketing activities of an engineering consulting office or group of offices (division).
• Develop or maintain marketing materials and programs, including proposals, advertising, press releases, direct email/mail, social media, conference and tradeshow strategy, exhibits, promotional materials, statements of qualification, and brochures.
• Support marketing efforts by tracking sales data, maintaining databases, and planning meetings and tradeshows.
• Manage the marketing program for a division/office and a team of direct reports.
• Manage the pursuit/proposal pipeline, develop pursuit strategies, and assist sellers/doers in marketing the lifecycle.
• Lead CRM adoption in the office and produce marketing reports for leadership.
• Lead and assist senior marketing strategists with division and office marketing meetings.
• Partner with corporate marketing and communications strategy and act as a change agent on initiatives.
• Create and manage division marketing plans and budgets, tracking return on investment (ROI) utilizing CRM.
• Lead marketing and communication planning (digital, social, public relations) for a geographic area in partnership with corporate marketing and communications.
• Lead major pursuit or regional go/no‑go meetings.
• Responsible for internal training and maintaining the Terracon brand in the division.
• Lead market research efforts.
• Manage marketing budgets and track ROI.
• Build and develop the marketing team.
• Serve as a brand expert and uphold brand integrity in the region/division.
• Build culture, act as a leader, and conduct crucial conversations to develop an effective marketing program.
• Support other marketing professionals in their efforts and maintain relationships with the national marketing team to drive meaningful change.
• Use CRM data to produce reports.
• Develop understanding of project‑related risk and implement measures to protect the company, adhering to company risk policies.
• Lead safety efforts for the team, ensuring compliance with safety rules and guidelines, and model a safe work environment.
• Promote pre‑task planning for all projects.
• Promote continuous quality monitoring and improvement on projects, monitoring quality standards and practices.
• Engage APRs on projects at their onset.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in communications, marketing, or a related field and 10 years of experience, or, in lieu of a degree, a minimum of 14 years of related experience.
• Proficient in Microsoft Office and Adobe Creative Suite (InDesign).
• Ability to effectively manage, mentor, or train direct reports or teams to execute marketing strategies within a division or region, with visibility through reports and communication with office and division leaders.
• Ability to tailor marketing collateral to a target audience.
• A valid driver’s license with an acceptable violation history may be required.