North America Area Manager - Digital Adoption

Job Summary

As part of the newly created DACS organization, this role of the North America Area Manager leads a team of Digital Adoption Representatives (DARs) focused on accelerating the adoption of Caterpillar’s digital products for the U.S. and Canada. This role is pivotal in aligning digital strategies with dealer priorities, gathering feedback to improve product offerings, and developing a high-performing team of dealer facing digital reps.

What You Will Do

• Strategic Leadership & Dealer Alignment
• Drive digital transformation and product adoption for the U.S. and Canada
• Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities
• Performance & Impact
• Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisors for dealer digital acceleration
• Lead the alignment of digital goals and targets with dealer digital leaders
• Collaborate with district teams, Industry to ensure alignment and adoption goals and support dealer success
• Monitor and report on adoption metrics and KPIs, ensuring measurable impact on dealer engagement and customer success
• Product Feedback & VOC Integration
• Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution
• Create a structured process to gather VOC/VOD to drive digital adoption
• Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption
• Team Development & Enablement
• Develop and lead DARs, ensuring they are equipped with the tools, training, and strategic guidance needed to succeed
• Drive onboarding and continuous learning initiatives, including role-based enablement and modern training resources
• Foster a culture of collaboration, accountability, and regional expertise, ensuring reps are deeply engaged with dealer digital teams

What You Will Have

• Customer Focus: Drives a customer-centric culture and proactively reviews digital adoption from a customer lens. Drive deep understanding of customer needs and expectations. Drive strategic feedback and input into Cat & dealer digital roadmaps
• Technical Expertise: Foundational understanding of relevant technologies and their applications. Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence

Additional Information

• Travel: For this role is estimated at 60%-70% both domestic and Canada
• Pay Range: $159,120.00 - $238,680.00
• Benefits: Summary of benefits includes medical, dental, and vision benefits, paid time off plan, 401(k) savings plans, health savings account, flexible spending accounts, health lifestyle programs, employee assistance program, voluntary benefits and employee discounts, career development, incentive bonus, disability benefits, life insurance, parental leave, adoption benefits, tuition reimbursement, relocation, and visa sponsorship. However, these benefits also apply to part-time employees. Relocation is available for this position. Visa sponsorship is not available for this position.
• Posting Dates: July 16, 2026 - August 2, 2026
• Equal Opportunity Employer: Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community.