New Vehicle Sales Manager - Ford (4034)

About the role

Lake Ford is searching for a proven automotive sales leader to take charge of our New Ford Vehicle Sales Department. We have the inventory, the facility, the team, and the resources. We're looking for the right manager to bring it all together and drive our Ford business to the next level. This is an opportunity for an experienced automotive Sales Manager or New Vehicle Manager who wants to do more than work a desk. We want someone who will lead from the front, develop people, create accountability, grow market share, and take ownership of the results. At Lake Ford, you'll have the support and resources of Lake Automotive Group behind you while having a direct impact on the performance and future growth of our Ford operation. If you're competitive, understand the car business, know how to lead a sales floor, and want an opportunity where your performance can make a difference, we want to meet you.

THIS IS A POSITION FOR SOMEONE WHO WANTS TO WIN. We're not looking for someone to maintain the status quo. We Want a Manager Who Will Look At Every Lead, Every Customer, Every Salesperson, Every Piece Of Inventory, And Every Opportunity And Ask "How do we sell more Fords?" If you've been successful in automotive sales management and believe you're ready to take ownership of a New Vehicle Sales Department, Lake Ford may be the opportunity you've been waiting for. Come help us build Lake Ford into one of the top-performing Ford dealerships in our market.

Responsibilities

• Take ownership of our New Ford Sales Department
• Increase new Ford retail sales and market share
• Establish daily, weekly, and monthly sales objectives
• Desk and structure deals while balancing volume and profitability
• Lead, coach, train, and motivate our sales consultants
• Create a culture of performance and accountability
• Manage new Ford inventory, model mix, aging, and days supply
• Develop strategies to move aged and overstocked inventory
• Monitor the Milwaukee market, competitor pricing, and incentives
• Maximize inventory turn and identify sales opportunities
• Maintain strong knowledge of Ford products, incentives, rebates, and manufacturer programs
• Manage internet leads, appointments, showroom traffic, and customer follow-up
• Ensure consistent and effective CRM utilization
• Monitor lead response times, appointment ratios, closing percentages, and salesperson productivity
• Work closely with F&I and dealership leadership
• Assist with recruiting, training, and retaining high-performing sales consultants
• Maintain an exceptional customer experience throughout the sales process

Requirements

• Proven automotive retail sales experience
• Previous dealership sales management or leadership experience
• Understands how to properly desk and structure automotive transactions
• Knows how to lead, coach, and motivate a sales team
• Understands inventory turn, aging, pricing, and days supply
• Knows how to turn leads and showroom traffic into sold customers
• Understands the importance of CRM discipline and consistent follow-up
• Uses data and performance metrics to make decisions
• Can set clear expectations and hold people accountable
• Comfortable making decisions and taking ownership of the results
• Highly competitive and motivated by growth
• Wants to be visible and actively involved on the sales floor
• Ford experience is a plus, but not a requirement
• Interested in talking with successful automotive sales managers from any franchise who have a track record of producing results

Benefits

• Demonstrator (DEMO) vehicle
• Strong new Ford inventory
• Established customer base
• Modern dealership environment
• Experienced dealership leadership
• Resources and support to grow the department
• Opportunity to recruit, coach, and develop your sales team
• Opportunity to directly influence sales volume and market share
• Long-term career opportunity within Lake Automotive Group