Jobs · Marketing

New Product Planning Manager, Digital and Connected Care

Ladders · United States · 1 mo ago
RemoteRemoteMarketing$135k–$155k/yrFull-time

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

  • Lead upstream product planning and define multi-year strategies for digital and connected solutions
  • Develop frameworks for patient engagement with cardiac data
  • Define integrated data experiences for cardiologists within clinical workflows
  • Guide mobile app and remote monitoring strategy focusing on usability and trust
  • Conduct voice-of-customer research to identify unmet needs
  • Explore partnership opportunities with digital therapeutics and health systems
  • Create marketing requirement documents aligned with global customer needs

Requirements

  • Bachelor’s Degree in business or engineering; MBA preferred
  • 5 to 7 years of experience in new product planning or product management within the medical device sector
  • Experience with digital health technologies, AI/ML, remote monitoring, and compliance in healthcare
  • Demonstrated ability in product development from conception to launch
  • Strong analytical, strategic, and communication skills

Benefits

  • Hybrid work environment with flexibility in Pittsburgh and remote work options
  • Comprehensive benefits plans available, ensuring competitive offerings

Pay

$135,000 – $155,000 annually

Schedule

  • Expectations for travel approximately 30% of the time, including potential international travel

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