New Product Development Marketing Manager

New Product Development Marketing Manager

We are seeking a New Product Development Marketing Manager to drive the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands.

Key Responsibilities

• Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
• Develop Marketing project briefs, timelines, and milestones for new and existing products
• Cook up cross-functional teams to execute marketing initiatives on time and to standard
• Support product positioning, naming, and messaging development
• Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
• Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials
• Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
• Elastic/Digital Workbook Ownership: Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)
• Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs
• Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information
• Cross-Functional Coordination: Collaborate with Product Development teams to support product launches, Sales teams to align on priorities and deliverables, Operations and Configuration Control for artwork release and production timelines, Creative team to provide copy and graphic direction, Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs
• Asset Development & Execution: Oversee development of: Packaging (multilingual), Product instructions and documentation, On-product graphics and color consultation, Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team), Support photo shoots and asset creation (with Creative/Production teams)
• Process & Workflow Management: Manage project workflows and timelines within project management system, Develop and refine processes to improve efficiency and execution, Coordinate with external vendors (translations, print, creative)

Required Qualifications

• Bachelor’s degree in Marketing, Business, or comparable experience in related field
• 3+ years of experience in product marketing, project management, or related field
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Strong project management and organizational skills
• Experience coordinating cross-functional teams and external vendors
• Ability to manage timelines, assets, and deliverables across multiple stakeholders
• Strong written and verbal communication skills

Preferred Qualifications

• Experience in consumer goods, outdoor industry, or related field
• Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
• Experience working with project management tools (e.g., Monday.com or similar)
• Familiarity with packaging, print production, and/or asset development processes

Some of our amazing benefits include...

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

Company Information

We are the parent company of some of the most respected brands in the outdoor industry. Founded in 1972, we strive to provide innovative, useful, and long-lasting products that improve the adventures and wellbeing of our customers. As an equal opportunity employer, we value diversity and inclusion.