New Business Marketing Manager, AMER

Responsibilities

• Generate pipeline for sales.
• Own the marketing strategy and pipeline outcomes for New Business/Greenfield accounts.
• Diagnose performance gaps and recommend changes in approach.
• Bring Atlassian's AI and platform transformation story to life in-market.
• Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.
• Create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns.
• Plan, coordinate, and execute in-person and virtual events.
• Align on target accounts, segment priorities, and go-to-market motions with Greenfield sales leaders.
• Drive co-marketing initiatives with partner marketing and channel partners.
• Manage the Greenfield segment activity calendar and ensure all motions ladder up to the pipeline plan.
• Measure, analyze, and report on Greenfield segment performance.

Qualifications

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment.
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions.
• Strong AI fluency and experience using AI tools in marketing workflow.
• Strategic thinking and ability to diagnose performance gaps and recommend actions.
• Experience generating pipeline for a sales organization.
• Understanding of B2B buying cycles and pipeline stages.
• Data-driven decision making and comfort with pipeline and campaign performance data.
• Ability to influence cross-functional teams.
• Experience with marketing automation and CRM (Salesforce & Marketo).

Compensation

Atlassian offers a wide range of benefits and perks, including health and wellbeing resources, paid volunteer days, and more. The base pay range for this role varies by geographic pay zone in the United States.

Benefits & Perks

Atlassian provides a comprehensive benefits package designed to support you, your family, and engagement with your local community. Visit go.atlassian.com/perksandbenefits for more information.