New Business Account Executive, WFTS Tampa Bay 28 (Hybrid)

About the role

WFTS is seeking an Account Executive to deliver compelling multi-platform advertising solutions that drive real results for our clients. This is your opportunity to combine strategic thinking, creativity, and relationship-building to make a meaningful impact in the Tampa Bay market.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• Facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including make-good resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required.

Qualifications

• Highly self-motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel and PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).

Skills

• Strategic account management.
• Broadcast ratings and digital execution.
• Customer relationship management.
• Media avail negotiations.
• Client service.
• Client communication.
• Needs analysis.
• Customized solutions.
• Presentation preparation and delivery.
• Copy writing.
• Credit applications and collection.
• Media avail negotiations.
• Storyboard and concept creation.
• Production assistance.

Benefits

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
• Retirement savings plan with company match.
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program.

Pay

TBD

Schedule

TBD