Network Director, Marketing

About the role

The Director, Marketing is responsible for overseeing the development and execution of comprehensive marketing strategies that strengthen the hospital's image, reputation, and market position. This role leads internal and external communications, advertising, community outreach, and media relations in alignment with organizational goals.

Responsibilities

• Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate and regional marketing teams, and approved vendors.
• Led the design and deployment of advertising, communications, and promotional strategies that strengthen hospital visibility, drive patient volume, and align with network objectives.
• Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning.
• Serves as hospital media contact and spokesperson as appropriate, maintaining positive relationships with local and regional media outlets.
• Directs community outreach strategies, including sponsorships, events, and CHS Community Connections, to enhance reputation and promote growth.
• Oversees hospital-owned media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer-oriented.
• Tracks and reports on marketing campaign performance, KPIs, and ROI to hospital and corporate leadership.
• Provides insights on market dynamics, hospital market share, and service line trends to inform growth strategies.
• Manages vendor relationships to ensure effective delivery of marketing services and adherence to budget.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Qualifications

• Bachelor's Degree in relevant field required or Seven (7) plus years of direct experience in lieu of a Bachelor's degree required.
• Master's Degree preferred.
• Three to five (3-5) years of experience in closely related field with Bachelor's degree required.
• Three to five (3-5) years of previous leadership experience preferred.

Skills and Abilities

• Strong leadership, organizational, and communication skills.
• Ability to collaborate with interdisciplinary teams and manage cross-functional relationships.
• Foster a positive work environment that promotes teamwork, professionalism, and continuous improvement.
• Communicate effectively with leadership, team members, and stakeholders.
• Ability to work effectively with others, delegate responsibilities, and independently manage tasks while meeting established deadlines.
• Problem-solving and critical thinking skills.
• In depth knowledge of industry best practices and regulatory compliance (if applicable).
• Strong organizational and time management skills.
• Proficiency with Google and Microsoft platforms, healthcare software systems, and data analysis tools.

Benefits

Competitive Compensation – Salary and benefits package designed to reward your expertise, leadership, and contributions.
Comprehensive Health Coverage – Medical, dental, vision, and life insurance options to support you and your family.
Future Security – 401(k) retirement plan with employer matching to help you build long-term financial stability.
Generous Paid Time Off – Paid Time Off (PTO) and Extended Illness Bank (EIB) to support work-life balance and personal well-being.
Career Growth Opportunities – Professional development, leadership training, and advancement opportunities across our organization.
Recognition & Reward Programs – We celebrate employee achievements and contributions to our success.
Exclusive Employee Discounts & Perks – Access to special savings and benefits designed for our team members.