National Sales Manager — RiverRun Cabinetry

Location: Remote / Field-Based, with periodic travel to Mount Crawford, Virginia

Reports To: President / Senior Leadership

Employment Type: Full-Time

About the Role

The National Sales Manager is responsible for driving top-line revenue growth for RiverRun Cabinetry by leading, supporting, and holding accountable a national network of independent manufacturers’ sales representatives. This role owns the execution of RiverRun’s sales strategy across targeted geographies, with a focus on expanding dealer relationships, increasing revenue from existing accounts, opening new dealer opportunities, improving rep performance, and strengthening RiverRun’s position as the easiest mid-market cabinet partner for kitchen and bath dealers. The ideal candidate is a hands-on sales leader who understands channel sales, dealer networks, and the importance of clear expectations, disciplined follow-up, field-level coaching, and strong factory support.

Responsibilities

• Sales Leadership and Revenue Growth
  • Lead national sales efforts to achieve annual revenue, gross margin, and customer growth targets.
  • Develop and execute territory-level sales plans that align with RiverRun’s strategic growth objectives.
  • Identify opportunities to grow revenue with existing dealers through increased share of wallet, stronger engagement, product training, and consistent follow-up.
  • Drive new dealer acquisition in targeted markets by working through independent manufacturers’ reps and supporting prospecting, onboarding, and conversion efforts.
  • Monitor market conditions, competitive activity, customer feedback, and industry trends to identify growth opportunities and risks.
• Independent Rep Management
  • Recruit, evaluate, onboard, train, and manage independent manufacturers’ sales representative agencies across assigned territories.
  • Establish clear expectations for rep activity, customer coverage, dealer development, sales reporting, and results.
  • Conduct regular performance reviews with rep groups, including pipeline reviews, account plans, new dealer targets, revenue performance, and market feedback.
  • Hold reps accountable for territory growth, customer engagement, and follow-through on agreed-upon action items.
  • Identify underperforming territories or rep relationships and recommend corrective actions, territory realignment, or replacement when necessary.
• Dealer Development and Customer Engagement
  • Strengthen relationships with key RiverRun dealers and support reps in managing high-value accounts.
  • Partner with reps to improve dealer onboarding, product knowledge, showroom presence, and confidence in selling RiverRun Cabinetry.
  • Support dealer training programs, product launches, promotional initiatives, and field visits that improve dealer engagement and sales effectiveness.
  • Use customer feedback, sales data, and account history to identify accounts at risk, growth accounts, and opportunities for targeted support.
  • Represent RiverRun professionally at trade shows, dealer meetings, rep meetings, customer visits, and industry events.
• Sales Process, Reporting, and Accountability
  • Build and maintain a disciplined sales management cadence, including regular rep calls, territory reviews, customer follow-ups, and leadership reporting.
  • Use CRM tools, sales dashboards, and financial reporting to track opportunities, account activity, revenue performance, and forecast accuracy.
  • Provide leadership with clear, timely updates on sales performance, rep effectiveness, pipeline health, market opportunities, and obstacles to growth.
  • Translate sales goals into measurable activity expectations and leading indicators for each territory and rep group.
  • Collaborate with customer service, operations, finance, logistics, and product teams to resolve customer issues and improve the overall dealer experience.

Requirements

• Proven sales leadership experience in cabinetry, building products, home improvement, construction materials, or a related dealer-based channel.
• Experience managing independent manufacturers’ representatives, rep agencies, distributors, dealers, or other indirect sales channels.
• Demonstrated ability to grow revenue through both existing customer development and new account acquisition.
• Strong business acumen, including the ability to understand revenue, margin, territory performance, customer profitability, and market opportunity.
• Comfortable using CRM systems, sales reports, dashboards, and account data to manage performance and make decisions.
• Excellent communication, coaching, negotiation, and relationship-building skills.
• Ability to travel regularly to meet with reps, dealers, prospects, and internal teams.

Preferred Experience

• Direct experience selling to kitchen and bath dealers, cabinet dealers, builders, remodelers, distributors, or showroom-based customers.
• Familiarity with semi-custom, stock, or mid-market cabinetry product lines.
• Experience building a sales process, rep scorecard, territory plan, or dealer growth program.
• Prior responsibility for national or multi-state sales coverage.
• Experience working in a growth-oriented manufacturing environment.

Key Success Measures

• Achievement of annual sales and top-line revenue growth targets.
• Growth in revenue per active dealer and improved performance from existing accounts.
• Number and quality of new dealers opened in targeted markets.
• Improved independent rep performance, activity, accountability, and reporting discipline.
• Improved sales forecast accuracy and visibility into territory pipelines.
• Stronger dealer engagement, retention, and satisfaction.
• Effective collaboration with internal teams to improve customer experience and remove barriers to sales growth.

Leadership Attributes

• Results-oriented and accountable, with a strong bias for follow-through.
• Relationship-driven, while still willing to set expectations and address performance gaps.
• Comfortable managing through influence rather than direct authority.
• Data-informed, practical, and disciplined in decision-making.
• Clear communicator who can align reps, dealers, and internal teams around common goals.
• Customer-focused and committed to making RiverRun easy to do business with.

Pay

$80,000 to $90,000 annually plus commission and bonus.