National Sales Manager - Pukka

Key Responsibilities

• Lead the day-to-day sales efforts for the Pukka brand across Team Dealer and all non-golf or action sports customer segments.
• Develop a defined Go-To-Market strategy designed to achieve revenue and market share objectives.
• Establish sales goals, monitor performance, and hold the sales organization accountable for results.
• Identify opportunities to grow existing accounts while developing new business across target markets.
• Drive growth within the Team Dealer channel through distributor partnerships, strategic account development, and independent sales representatives.
• Expand Pukka's presence with dealers, schools, athletic organizations, and team distributors.
• Execute sales initiatives that strengthen customer retention and increase market penetration.
• Lead sales efforts across promotional products, corporate, retail, licensing, e-commerce, and other non-golf customer segments.
• Identify new customer opportunities and expand existing relationships to increase revenue.
• Collaborate with marketing on programs that support lead generation and customer acquisition.
• Recruit, develop, coach, and manage independent sales representatives and inside sales personnel.
• Conduct regular business reviews, establish performance expectations, and provide ongoing coaching.
• Optimize territory coverage and ensure effective customer support across all regions.
• Develop strong relationships with strategic customers and channel partners.
• Lead customer meetings, contract discussions, and annual business reviews.
• Resolve customer issues while ensuring a high level of responsiveness and service.
• Maintain accurate sales forecasts and pipeline reporting.
• Monitor sales performance and recommend actions to address opportunities or risks.
• Work closely with Product Development, Marketing, Customer Service, and Operations to support successful product launches and customer initiatives.
• Provide customer and market feedback to help guide future product development and merchandising decisions.
• Support pricing and promotional programs by providing market intelligence and customer insights.
• Monitor competitive activity, industry trends, and customer needs.
• Share market insights with leadership to help identify new growth opportunities and improve competitive positioning.
• Represent Pukka at industry trade shows, customer meetings, and sales events.

Qualifications / Education

• Bachelor's degree preferred.
• 7–10 years of progressive sales leadership experience in decorated apparel, headwear, promotional products, team sports, or related industries.
• Demonstrated success leading sales teams and consistently exceeding revenue objectives.
• Experience managing independent manufacturer representatives and national account relationships.
• Strong understanding of Team Dealer distribution and custom decoration programs.
• Knowledge of embroidery, screen printing, heat transfer, patches, DTG, and other apparel decoration techniques.
• Strong organizational, communication, negotiation, and presentation skills.
• Proficiency with CRM systems, sales forecasting, and Microsoft Office.

Key Competencies

• Sales Leadership – Builds, coaches, and motivates high-performing sales teams.
• Customer Focus – Develops long-term customer relationships built on trust and responsiveness.
• Drive for Results – Delivers consistent sales growth while maintaining strong execution.
• Business Acumen – Understands market dynamics and uses data to improve sales performance.
• Collaboration – Works effectively across departments to deliver exceptional customer experiences.
• Adaptability – Responds effectively to changing customer needs and market conditions.

Compensation & Benefits

• Competitive base salary plus performance-based incentive plan.
• 401(k) with company match.
• Medical, dental, and vision insurance.
• Paid Time Off and company holidays.
• Professional development opportunities.

About Pukka

Pukka, a Paramount Brands Apparel company, is a designer, manufacturer and marketer of premium custom headwear in the Golf, Action Sports and Team Sporting Goods markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and fashion forward designs. Pukka partners with organizations seeking premium customized products that elevate their brands.