National Sales Manager - Outdoor Destination and Leisure

Sales Strategy & Execution

Develop and execute a national go-to-market sales strategy to achieve revenue and margin targets.
Identify and prioritize growth opportunities across channels (specialty retail, big box, e-commerce, distilleries, wineries, lifestyle accounts, etc.).
Establish annual sales plans, forecasts, and KPIs.

Account Management & Business Development

Build and maintain relationships with key national and regional accounts.
Negotiate pricing, terms, and promotional strategies with major customers.
Identify, prospect, and onboard new accounts aligned with brand positioning.

Channel Leadership

Oversee multiple sales channels including wholesale, distributor/rep groups, and strategic partnerships.
Optimize go-to-market strategies by channel, ensuring consistency in brand presentation and product assortment.

Team Leadership & Management

Lead, coach, and develop internal sales team members and independent rep agencies.
Set clear performance expectations and hold team accountable to targets.
Partner with HR and leadership on hiring, onboarding, and performance management.

Cross-Functional Collaboration

Work closely with marketing, product, and operations teams to align on product launches, inventory planning, and promotional initiatives.
Provide market feedback to inform product development and merchandising strategies.

Forecasting & Reporting

Own sales forecasting, pipeline management, and reporting cadence.
Analyze sales performance, customer trends, and market data to drive decision-making.

Requirements

• 7–10+ years of sales experience in apparel, headwear, or related consumer goods
• Proven track record of achieving or exceeding national sales targets
• Strong network of relationships within key retail channels
• Experience managing independent sales reps and/or agencies
• Excellent negotiation, communication, and presentation skills
• Highly analytical with experience in forecasting and sales planning
• Ability to travel as needed (30–50%)

Preferred Experience

• Background in premium or lifestyle apparel brands
• Experience in golf, outdoor, or specialty retail channels
• Familiarity with ERP/CRM systems and sales analytics tools

Key Competencies

• Drive for Results – Consistently delivers on revenue targets and pushes self and team to exceed goals
• Strategic Agility – Sees ahead clearly, anticipates future consequences, and develops effective strategies
• Customer Focus – Builds strong customer relationships and delivers customer-centric solutions
• Managing and Measuring Work – Establishes clear goals, monitors progress, and drives accountability across teams and reps
• Negotiating – Effectively settles differences and secures favorable outcomes with key accounts and partners
• Building Effective Teams – Creates strong, cohesive teams and fosters collaboration across internal and external stakeholders

Compensation & Benefits

• Competitive base salary + performance-based bonus
• 401(k) with company match
• Health care (medical, dental, vision)
• Employee Assistance Program
• PTO (vacation, personal days, and 9 company holidays)
• Opportunities for continuing education and professional growth
• Employee product discounts
• Free hats
• Travel and expense reimbursement