National Sales Manager of ProAV

About the role

Supervision reports to: VP of Channel Sales

Come grow with us! Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating nearly 4 decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Responsibilities

• Develop and execute the national ProAV sales strategy to achieve revenue, profitability, market share, and customer growth objectives.
• Lead, coach, mentor, and develop a team of Regional Sales Managers, fostering a high-performance, results-driven culture.
• Establish annual business plans, sales targets, performance metrics, and strategic priorities for the ProAV organization.
• Conduct regular business reviews with Regional Sales Managers to assess performance, identify opportunities, and remove obstacles to growth.
• Build and maintain executive-level relationships with key national AV integrators, distributors, consultants, buying groups, and strategic channel partners.
• Collaborate with Marketing, Product Management, Sales Operations, and Executive Leadership to align go-to-market strategies and growth initiatives.
• Drive consistent execution of national account strategies, channel programs, partner enablement initiatives, and demand-generation activities.
• Evaluate channel investments, MDF/ADF utilization, program effectiveness, and ROI to maximize business impact.
• Identify market trends, competitive threats, emerging technologies, and new business opportunities, providing strategic recommendations to senior leadership.
• Forecast revenue, manage pipeline visibility, and ensure accurate reporting across the ProAV organization.
• Recruit, onboard, develop, and retain top-performing sales talent.
• Support contract negotiations, strategic partner agreements, and executive escalations when necessary.
• Lead participation in national trade shows, industry events, partner conferences, executive briefings, and customer engagements.
• Partner with Finance and Operations teams to support budgeting, inventory planning, and operational efficiencies.
• Serve as the primary ProAV business liaison between the field sales organization and executive leadership team.
• Present business performance, strategic initiatives, and market insights to the Vice President of Channel Sales and executive leadership.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales Management, or related discipline required.
• 10+ years of progressive experience within the Professional AV industry.
• 5+ years of sales leadership experience managing regional or national sales teams.

Qualifications

• Proven success leading multi-region sales organizations and consistently delivering revenue growth.
• Extensive knowledge of Professional AV technologies, including Direct View LED Displays, Large Format Displays, Interactive Displays, Digital Signage, Projection Solutions, and Collaboration Technologies.
• Established executive-level relationships with AV integrators, distributors, consultants, and key channel partners.
• Demonstrated ability to develop and execute national sales strategies and channel programs.
• Experience managing forecasts, budgets, performance metrics, and business planning processes.
• CTS Certification preferred.
• Passion for technology and creating exceptional customer and partner experiences.
• Ide