National Sales Manager | Commercial and Industrial LED Lighting

About the role

Hercules LED is a national leader in commercial and industrial LED lighting upgrades, utility rebate programs, and turnkey energy efficiency solutions. The ideal candidate will lead the sales team and help drive substantial year-over-year revenue growth.

Responsibilities

• Recruit, hire, onboard, and develop sales professionals
• Create and implement structured training and onboarding programs
• Conduct weekly one-on-one coaching sessions and performance reviews
• Lead regular role play sessions focused on prospecting, cold calling, appointment setting, discovery meetings, objection handling, proposal presentations, and closing techniques
• Evaluate sales calls, presentations, and customer interactions to identify coaching opportunities
• Develop sales processes, scripts, and best practices
• Identify skill gaps and develop training plans to improve performance
• Develop future sales leaders within the organization
• Foster a culture centered around effort, accountability, professionalism, continuous learning, and results
• Establish KPIs, activity standards, and performance expectations
• Monitor pipeline development, proposal activity, and forecasting
• Improve sales processes and team effectiveness
• Increase closing percentages and overall revenue production
• Drive accountability throughout the organization
• Ensure consistent execution of sales processes and best practices
• Support sales representatives in developing and closing major opportunities
• Expand relationships with national accounts and strategic partners
• Identify growth opportunities across multiple markets and industries
• Collaborate with executive leadership on strategic growth initiatives
• Help shape the future direction of Hercules LED and LumenForce LED
• Develop and execute sales growth strategies
• Assist with compensation planning, sales initiatives, and market expansion
• Work directly with ownership and executive leadership to achieve company goals

Requirements

• Minimum 5 years of sales leadership experience
• Proven success recruiting, hiring, training, and developing sales teams
• Demonstrated ability to build and scale organizations
• Strong coaching and leadership abilities
• Experience conducting sales training and role play exercises
• Strong communication, leadership, and organizational skills
• Experience managing performance and accountability systems
• Proven history of driving revenue growth

Qualifications

• Commercial LED Lighting
• Industrial LED Lighting
• ESCO and Energy Services
• Utility Rebate Programs
• Electrical Distribution
• Energy Efficiency Solutions
• Lighting Controls
• Facility Services

Benefits

• Competitive Base Salary
• Performance Based Bonus Structure
• Revenue Growth Incentives
• Vehicle Allowance
• Health Insurance
• 401(k) Retirement Plan
• Paid Time Off
• Professional Development Opportunities

Pay

Compensation will be commensurate with experience, industry background, leadership capabilities, and demonstrated success.

Schedule

N/A