National Sales Manager

About the role

BEL Promo is seeking a self-starting, results-driven sales professional to grow and expand an assigned portfolio of strategic and growth accounts. The National Sales Manager will develop new opportunities, strengthen customer relationships, and drive revenue growth across a book of business valued at $2.5 million or more annually.

Responsibilities

• Analyze previous account data, order history, and purchasing patterns to understand account buying behavior and growth potential.
• Identify key decision-makers and influencers within each account and build multi-threaded relationships across the organization.
• Evaluate each account's vertical market position and buying behavior to inform where and how to grow their spend.
• Build and execute growth strategies, campaigns, and call cadences for growth accounts with the goal of developing them into large core strategic accounts for Bel Promo.
• Maintain accurate, current account and order data in Bing Dynamics (CRM) to support strategy, forecasting, and reporting.
• Equip each account as an extension of Bel Promo's own sales force, equipping them with the tools, samples, and campaigns needed to position Bel Promo items and solutions to their customers.
• Manage an assigned book of small-to-medium business (SMB) growth accounts alongside the large core strategic accounts.
• Track growth account progress in Bing Dynamics (CRM) and graduate qualifying accounts into the core book as they reach large core account status.
• Hold and lead the strategic direction for each account in the book — setting the plan that all supporting roles execute against.
• Partner with Business Development Associates, directing their efforts to help execute the account growth strategy.
• Work with Customer Service to ensure service delivery supports and reinforces the account strategy.
• Direct and coordinate with Multi-Line Representatives in the field to execute the strategy and call cadence against each account.
• Direct and lead a team of professionals across departments to execute the strategy, functioning as the central point of accountability for account growth.
• Own an annual sales quota tied to the combined core and growth account book.
• Grow both the core accounts and the growth accounts year over year against set annual growth targets.
• Maintain a high level of organization to track, execute, and report on strategy progress across all accounts.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.
• At least seven years of field sales experience with proven history of selling success.
• Proven track record in strategic account sales, key account management, or business development, with experience managing accounts of comparable scale.
• Demonstrated hunter mentality — comfortable driving growth within an established account rather than simply servicing existing volume.
• Experience analyzing account and order data to identify growth opportunity and inform strategy.
• Strong working knowledge of Bing Dynamics (CRM) for pipeline, order, and account management.
• Familiarity with vertical markets relevant to the accounts managed.
• Demonstrated ability to direct and lead cross-functional teams (Business Development Associates, Customer Service, Multi-Line Representatives) without direct authority.
• Excellent organizational, planning, and project management skills.
• Strong communication and presentation skills, including the ability to build campaigns and storyboards.