National Manager, CRM & CX Data

General Summary

The National Manager of CRM and CX Data will identify the latest trends both within and outside of the automotive industry to effectively meet customer expectations. This position will have high visibility and the opportunity to work across many business units representing the customer journey.

Priorities

• Priority One – 25% of Time: Create a CRM strategy on Kia’s acquisition, engagement and retention strategies, leveraging an integrated CX database which includes web behavior, marketing, sales, service, call center and connected car data. Supervise CRM operations and creation of an efficient and evolving customer lifecycle campaign program (online & offline) across prospecting, onboarding, retention and loyalty. Develop an omni channel strategy across all the customer touch points to seamlessly connect CX channels over the entire CX journey.
• Priority Two – 25% of Time: Lead the strategic development of innovative programs and partnerships supporting product launch and sustainment, with a focus on expanding market reach, accelerating lead generation, and strengthening customer loyalty. Oversee management of CRM leads to improve conversions to showroom visits and sales from handraisers, owners, former owners, and conquest customers. Review monthly results and tailor strategy to improve performance.
• Priority Three – 20% of Time: Develop strategy for CX data utilization, leveraging the Customer Data Master (CDM) integrated database and Salesforce Customer Data Platform (CDP) to advance campaign personalization, predictive analytics, and targeted experiences that strengthen brand loyalty and conversion performance.
• Priority Four – 10% of Time: Work cross-functionally with several departments, vendor partners, and Kia HQ to drive execution of personalized CRM strategy. Manage performance of vendor partners and influence/align internal stakeholders.
• Priority Five – 10% of Time: Develop channel strategy roadmap, annual business plan, investment/spend oversight, and ongoing executive reporting. Collaborate with National Manager of Digital Customer Experience to ensure cohesive department efforts and effective resource management.
• Priority Six – 10% of Time: Lead team growth, development, and performance.

Qualifications/Education

• Education: Bachelor’s degree or equivalent experience required. Master’s Degree preferred.

Job Requirement

• Experience: 6-8 years in marketing strategy, CRM, customer experience, CX data, project management and/or business operations in Automotive and similar industries. 5-7 years leading cross-functional teams across multiple business units. 3-5 years managing direct reports. 3-5 years Salesforce platform experience in CRM design/execution leveraging CX data. Experience with comprehensive customer database platform oversight preferred. Excellent knowledge of industry CRM, CX and CX data benchmarks. Demonstrated success in a fast-paced environment. Proactive and entrepreneurial leadership style. Proven experience in developing consensus with internal and external stakeholders with business acumen and effective communication.

Specialized Skills and Knowledge Required

• Skills: Demonstrated skills in collaboration, strategic thinking, and analytics, excellent written and verbal communication, interpersonal, and presentation skills, effective organizational skills including attention to detail, planning, and managing multiple priorities, strong strategic planning and leadership development skills, strong agency/vendor management skills, strong PC and Microsoft Office 365 skills, strong budget planning and management skills, ability to work well under pressure, ability to identify patterns and formulate solutions, strong ability to influence people to accept new ideas, strong analytical and negotiation skills, strong managerial skills and ability to lead a team.

Competencies

• Care for People: Demonstrate care for people.
• Chase Excellence Every Day: Chase excellence every day.
• Dare to Push Boundaries: Dare to push boundaries.
• Empower People to Act: Empower people to act.
• Move Further Together: Move further together.

Pay Range

$135,501 - $195,490

Equal Employment Opportunity

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.