Manager, CRM Data Operations

About the role

Epsilon is seeking a Manager, Project Management to lead GM B2C marketing initiatives. This role requires 3-4 days per week in the office in Troy, MI.

Responsibilities

• Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
• Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
• Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
• Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
• Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
• Lead troubleshooting efforts and drive resolution of complex data or process issues
• Manage a team of up to 6 Project Managers, driving accountability, growth, and performance
• Establish clear roles, responsibilities, and workload distribution across the team
• Provide ongoing coaching, feedback, and career development support
• Standardize best practices, tools, and delivery methodologies across the PM team
• Foster a high-performance, collaborative team environment focused on continuous improvement
• Oversee data integration points between client, Epsilon, and vendor partners
• Partner with data engineering teams to ensure high-quality execution, including QA processes and validation checks
• Ensure accuracy and completeness of file transfers, campaign inputs, and outputs
• Partner with account, analytics, and strategy teams on audience targeting, test design, and reporting requirements
• Communicate program status, risks, and outcomes to internal and external stakeholders
• Influence decision-making and align cross-functional teams without direct authority
• Develop and implement process improvements to optimize workflows, mitigate risk, and increase scalability
• Establish repeatable frameworks for campaign execution, documentation, and reporting
• Drive continuous improvement initiatives across tools, processes, and team operations

Qualifications

• Bachelor’s degree or equivalent experience required
• 7+ years of project management experience
• Prior experience managing or mentoring project managers strongly preferred
• Experience within data-driven marketing, CRM, or digital campaign execution environments
• Automotive and/or agency experience strongly preferred
• Proficiency with Microsoft Office tools (Excel, Word, Outlook)