National Director of Sales and Marketing

About the Position

At Grand Living, every interaction is an opportunity to create a remarkable first impression. Our sales and marketing strategy is built upon exceptional hospitality, meaningful relationships, and delivering an experience that reflects the sophistication and elegance of the Grand Living brand.

Essential Functions

• Strategic Leadership - Develop and execute Grand Living's national sales and marketing strategy. Establish performance expectations that support occupancy growth, revenue goals, and brand recognition. Partner with executive leadership on strategic initiatives, acquisitions, and new community openings. Monitor market trends and identify opportunities to strengthen Grand Living's competitive position.

• Sales & Marketing Excellence - Lead sales strategy across all communities to maximize occupancy and census growth. Develop and implement standardized sales processes that create a consistent prospect experience. Ensure every prospect receives exceptional hospitality from the initial inquiry through move-in. Monitor sales performance, conversion metrics, inquiry management, and occupancy trends. Lead community sales audits and implement continuous improvement initiatives.

• Brand Development - Protect and strengthen the Grand Living brand across all communities and platforms. Ensure marketing materials, digital presence, advertising, and community events consistently reflect Grand Living's luxury hospitality standards. Collaborate with marketing partners to enhance lead generation and brand awareness. Oversee public relations, reputation management, and community marketing initiatives.

• Financial Performance - Develop strategies to maximize occupancy, revenue, and return on marketing investment. Partner with Operations to align sales performance with financial objectives. Analyze key performance metrics and implement action plans to improve results. Oversee annual sales and marketing budgets.

• Leadership Development - Recruit, mentor, coach, and develop corporate and community sales and marketing leaders. Build leadership succession plans. Develop onboarding, sales training, and leadership development programs. Foster a culture of accountability, collaboration, hospitality, and continuous improvement.

• Possession Experience - Champion exceptional hospitality throughout every stage of the prospect journey. Utilize prospect/resident feedback and market insights to enhance the sales experience. Ensure communities consistently deliver remarkable first impressions. Promote personalized experiences that differentiate Grand Living from competitors.

• Marketing & Innovation - Identify emerging sales strategies, marketing trends, and technology solutions. Oversee CRM optimization, digital marketing initiatives, referral development, and lead management. Continuously evaluate opportunities to improve conversion rates and customer engagement.

• New Community Development - Lead sales and marketing strategies for new community openings. Develop pre-opening marketing plans and occupancy strategies. Support community launch activities, sales training, and operational readiness.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field highly preferred.

• Minimum of ten (10) years of progressive sales and marketing leadership experience.

• Minimum of five (5) years leading multi-site sales teams.

• Luxury hospitality, senior living, healthcare, real estate, or lifestyle brand experience preferred.

• Demonstrated success driving occupancy growth and revenue across multiple locations.

• Executive leadership and strategic planning.

• Multi-site sales and marketing management.

• Occupancy and revenue growth strategies.

• Brand development and prospect experience.

• CRM and lead management systems.

• Financial planning and budget management.

• Leadership development and coaching.

• Strong analytical and business acumen.

• Outstanding communication and presentation skills.

• Ability to influence leaders without direct authority.

• Passion for hospitality and creating exceptional experiences.

Benefits

• Competitive compensation and a full benefits package for full-time employees including:

  • A generous Paid Time Off (PTO) program offering 120 hours of PTO in the first year, increasing to 160 hours in the second year, and continuing to build with length of service.

  • Affordable insurance options for medical, dental, vision and more.

  • A 401(k) with a 4% company match on a 5% contribution.

  • Automatic life insurance and AD&D coverage for all team members with a robust employee assistance program (EAP).

  • Exquisite cuisine and free employee meals (must meet eligibility requirements).

  • Grand Spa & Fitness facilities available for use at designated times.

Equal Employment Opportunity

At Grand Living, our motto is "Your Life. Uniquely Embraced." We are proud to be an equal opportunity employer, committed to creating an inclusive and supportive environment for all, where our differences aren't just accepted, but celebrated.