National Director of Sales

Position Summary

The National Director of Sales will lead and execute a high-performance sales strategy across a large and growing portfolio. This role is responsible for driving lead conversion, optimizing sales processes, and elevating overall sales performance through strong leadership, data-driven decision-making, and cross-functional collaboration.

Key Responsibilities

• Develop and execute comprehensive sales strategies to improve lead conversion and drive occupancy growth across the portfolio
• Lead and manage the internal call center to ensure best-in-class response times, engagement, and tour setting performance
• Oversee and enhance sales training programs, onboarding, and ongoing coaching to elevate team performance
• Manage and mentor regional and/or specialized sales teams, fostering accountability and a high-performance culture
• Conduct ongoing competitive analyses to inform pricing, positioning, and go-to-market strategies
• Partner with marketing, operations, and executive leadership to align sales initiatives with broader business objectives
• Analyze CRM data and sales metrics to identify trends, optimize funnel performance, and drive continuous improvement
• Implement and standardize sales processes, tools, and best practices across the organization
• Travel to communities to assess sales performance, conduct detailed audits of lead management, follow-up, and conversion practices, and deliver clear, actionable plans to resolve issues and improve outcomes
• Support new community openings, repositioning efforts, and portfolio-wide initiatives

Candidate Qualifications

• Education: Bachelor’s degree in Business, Marketing, or related field
• Experience and Skills: Minimum of 8 years of progressive sales experience, with significant leadership responsibility; experience in senior living, hospitality, or multi-family housing across a multi-site or large portfolio environment is a plus; proven track record of driving revenue growth and improving conversion rates; experience managing inside sales teams or call centers; deep understanding of CRM systems and data-driven sales strategies; demonstrated success in training, coaching, and developing high-performing teams; excellent communication, leadership, and organizational skills

Work Environment

This position is based in Scottsdale, AZ and requires an in-office presence five days per week when not traveling. Travel is expected approximately 2–3 times per month to support communities and portfolio initiatives.