MULTIMEDIA MANAGER

About the Role

Under general direction and in compliance with standard operating procedures and policies, this role involves responding to routine media requests, creating content for digital media platforms, and supporting media relations and emergency communications. The position requires a significant degree of initiative and creative storytelling across all mediums.

Responsibilities

• Produce Content for Digital Media Platforms (60% of Time):
  • Research stories and conduct interviews as assigned.
  • Record video and take photos at City events, meetings, initiatives, and facilities.
  • Produce a weekly recap video of City Council priorities.
  • Produce news-style video stories to educate the public on City policies, ordinances, and developments.
  • Develop strong relationships with expert staff in other departments to generate story ideas, fact-check content, and ensure comprehensive digital coverage.
  • Write and edit news stories on City websites.
  • Update website project pages and YouTube playlists when new videos are produced on ongoing initiatives.
• Support Media Relations and Emergency Communications (40% of Time):
  • Fulfill requests for information, schedule interviews, and assist City staff or elected leaders with talking points and/or coaching.
  • Compile information, video, photos, and quotes for media distribution and earned coverage.
  • Write and send media advisories regarding City events and follow up as needed.
  • Pitch story ideas to local and national media outlets regarding City initiatives.
  • Develop relationships with reporters who cover the City.
  • Assist with responses to negative or inaccurate media coverage by conducting research and preparing first drafts.
  • Assist media with City responses to severe weather incidents and public safety concerns in collaboration with the Greenville Police Department and Greenville City Fire Department.
  • Support partners, including Greenville County Emergency Management, as a Public Information Officer (PIO) during incidents such as wildfires, natural disasters, and flooding.
  • Participate in state, local, and FEMA training exercises.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, media studies, or a related field.
• Over four (4) years of professional experience in journalism, news reporting, communications, or a related field.
• At least one (1) year of experience in a full-time or part-time media relations, community engagement, or public information role.
• Must obtain Public Information Officer (PIO) certification within one (1) year of start date.
• Valid South Carolina Class D Driver's License.

Skills and Knowledge

• Knowledge of:
  • Videography and photography.
  • Interviewing techniques.
  • Script writing and editing.
  • Media operations and deadlines.
• Ability to:
  • Establish and maintain effective working relationships with City departments, the public, and key stakeholders.
  • Engage with local media to establish and maintain relationships.
  • Apply principles of written communication, graphical layout, and multimedia techniques appropriate to social media communication.
  • Work independently, exercising effective judgment and professional thinking.
  • Prioritize workload and manage time efficiently, meet deadlines, and complete assignments in a timely manner.
  • Successfully complete time-sensitive and/or high-profile projects through collaboration, consensus, and creativity.
  • Read and comprehend policies, guidelines, manuals, and professional journals.
  • Write and edit content for reports and presentations and compose digital content in a clear and professional manner at an advanced level.
  • Make mathematical calculations and draw logical conclusions.
  • Operate video and audio-visual equipment and cameras.
  • Operate general office equipment, including scanners, printers, copiers, telephones, and computers with Microsoft Office Suite.
  • Utilize specialized software and systems, including DreamWeaver and Adobe Suite (InDesign, Photoshop, Illustrator).

Working Conditions

• Primary Work Location: Office environment and occasional outside work.
• Environmental/Health and Safety Factors: Occasional exposure to unpleasant environmental conditions and/or hazards. Occasional outside work with seasonal exposure to extreme temperatures, wetness, and/or humidity.
• Physical Demands:
  • Constantly requires hearing, vision, talking, and fine dexterity.
  • Frequently requires sitting and standing.
  • Occasionally requires carrying, handling/grasping, pushing/pulling, reaching, and walking.
  • Light strength demands include frequently exerting up to 10 pounds and occasionally exerting up to 10-20 pounds.
• Mental Demands:
  • Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team.
  • Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedules.