Multimedia Content Specialist

About the role

The Multimedia Content Specialist will develop, curate, write and edit compelling and engaging content for multiple platforms and publications including news stories, blogs, social media campaigns, email campaigns, digital newsletters, websites, videos, events, and the university’s magazine.

Responsibilities

• Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications.
• Create and update social media content and monitor brand's social networks, responding to comments and collecting feedback from audiences.
• Develop comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
• Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program.
• Capture, create, and edit captivating high-quality visual images to promote the law school.
• Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends.
• Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge’s community, academics, and campus life.
• Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
• Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and b-roll to digital libraries for future possible use.
• Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, and speeches of varying lengths.
• Make decisions and recommendations regarding content direction and selection, content placement, and timing.
• Provide editing support, including proofreading, error checking, fact checking, and production support for a variety of marketing materials in different formats (video, print, digital).
• Manage digital newsletters, which entails writing, layout, distribution and analytics.
• Coordinate robust email marketing campaigns. Monitor and analyze the effectiveness of email marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement.
• Plan, implement, and assess marketing campaigns (email, print, and digital) to external audiences.
• Create and develop graphic design materials for the law school.
• Conceptualize, develop, and implement graphic design in marketing campaigns and collateral as needed.
• Takes initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
• Track the course of marketing initiatives, analyze, and present results.
• Propose corrective actions as appropriate.
• Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
• Supervise student employees and temporary employees as needed; delegate tasks, approve timesheets, create work schedules, and oversee their work product.
• Initiate and facilitate collaboration between different departments on behalf of the Law School Office of Marketing and Communications.
• Ensure visual and verbal consistency of materials produced by the law school.
• Ensure workflow is timely and efficient.
• Handle confidential materials and situations with sensitivity, discretion, and independent judgement.
• Follows university’s editorial standards, branding guidelines, and accessibility standards.
• Proofreads and edits content for accuracy, clarity, consistency, grammar and editorial style.
• Manage special projects and other related duties as assigned.

Qualifications

• Bachelor’s degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two (2) years of experience shooting and editing photography and videography.
• One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, YouTube, and TikTok).
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.
• Master’s degree in journalism, English, marketing, communications, professional writing, or relevant field (preferred).
• Excellent verbal and interpersonal communication skills.
• Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines.
• High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint.
• Experience with Canva or a similar graphic design platform.
• Experience working with content management systems and email marketing applications.
• Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
• Experience using analytics software such as Google Analytics and Sprout Social.
• Experience working in a higher education or agency setting.
• Experience using social media platforms.
• Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.
• Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Benefits

Not specified.

Pay

$22.68 - $30.04 per hour.

Schedule

Work performed during standard business hours. Occasional evening and weekend availability will be required to capture photos at campus events and activities. Regular scheduled hours will be Monday through Friday, forty (40) hours a week. This is an in-person position.