Multimedia Content Specialist

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Primary Purpose paragraph: description of role. Could be "About the role". We'll put that in

About the role

with

containing that paragraph. Then "Essential Functions" list: many bullet-like sentences. Those are responsibilities. So we can have

Responsibilities

with

• each essential function. Then "Minimum Qualifications" and "Preferred Qualifications". Those could go under Requirements or Qualifications. The instruction: Use headings for sections like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide mapping. We have Minimum Qualifications (education, experience). Preferred Qualifications (additional). Also there is a list of skills: "Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign." etc. Also "Experience with Instagram Edits, TikTok Creative Studio, and CapCut". Also "High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint." etc. Could be under Skills. We have Work Schedule: description. So we can have

  Schedule

  with

  . We have no explicit Pay or Benefits mentioned. So we should NOT include Pay or Benefits sections. We also have location: Sacramento Campus, in-person. Could be part of About the role or maybe a separate section? Not required. We must not include boilerplate like EEO etc. There's a paragraph about diversity etc. That's boilerplate? It's about university's commitment. Might be considered boilerplate but it's substantive? It's about diversity, equity, inclusion. Might be considered EEO statement. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we should remove that paragraph about diversity, equity, inclusion. Also the sentence "University of the Pacific recognizes that diversity, equity, and inclusion is foundational..." should be removed. Also the paragraph about "Established in 1924..." is part of About the role? It's background about the school. Might be considered substantive? It's describing the employer. Could be part of About the role. We'll keep it. Now we need to ensure we don't create sections with filler like "commensurate with experience". Not present. Now produce HTML. Structure:

  About the role

  Primary Purpose ... (including the description and background). We'll combine the Primary Purpose paragraph and the background about McGeorge (Established in 1924...). Ensure we keep all substantive info. Then

  Responsibilities

  • each essential function bullet. We need to extract each essential function sentence from "Essential Functions" list. Let's list them: - Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications. - Develops and updates social media content and monitors brand’s social networks, responding to comments and collecting feedback from audiences. - Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times. - Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program. - Capture, create, and edit captivating high-quality visual images to promote the law school. - Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends. - Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge’s community, academics, and campus life. Videos should be in alignment with university brand, goals and objectives. - Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. - Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. - Upload finished content and b-roll to digital libraries for future possible use. - Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, and speeches of varying lengths. - Make decisions and recommendations regarding content direction and selection, content placement, and timing. - Has a keen sense of curiosity in finding story ideas and knows how to tease out content from a variety of sources. - Identifies stories that are media worthy and works with the Assistant Dean of Law School Marketing and Communications on pitching. - Highly adept at researching and gathering data and market intelligence, finding sources, conducting interviews; fact checks all content with multiple sources. - Provide editing support, including proofreading, error checking, fact checking, and production support for a variety of marketing materials in different formats (video, print, digital). - Can easily work with senior leaders throughout the organization and cultivate strong relationships and networks with coworkers, community members and university colleagues to identify potential story ideas and other areas of content, as well as to seek out information. - Manages digital newsletters, which entails writing, layout, distribution and analytics. - Coordinate robust email marketing campaigns. - Monitor and analyze the effectiveness of email marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement. - Plan, implement, and assess marketing campaigns (email, print, and digital) to external audiences. - Create and develop graphic design materials for the law school. - Conceptualize, develop, and implement graphic design in marketing campaigns and collateral as needed. - Takes initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects. - Track the course of marketing initiatives, analyze, and present results. - Propose corrective actions as appropriate. - Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences. - Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion. - Supervise student employees and temporary employees as needed; delegate tasks, approve timesheets, create work schedules, and oversee their work product. - Initiate and facilitate collaboration between different departments on behalf of the Law School Office of Marketing and Communications. - Ensure visual and verbal consistency of materials produced by the law school. - Ensure workflow is timely and efficient. - Handle confidential materials and situations with sensitivity, discretion, and independent judgement. - Follows university’s editorial standards, branding guidelines, and accessibility standards. - Proofreads and edits content for accuracy, clarity, consistency, grammar and editorial style. - Manage special projects and other related duties as assigned. That's many. We'll include all as
  • . Now Qualifications: We have Minimum Qualifications and Preferred Qualifications. Could combine under

    Qualifications

    with two sub-sections? But we only allowed headings as listed; we could still use

    Qualifications

    and inside have

    for Minimum and

    for Preferred, or

    . Better to separate: maybe

    Minimum Qualifications

    and

    Preferred Qualifications

    but those are not in the allowed list. The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exhaustive? It says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should stick to those exact headings? It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, but likely they expect those headings. Safer to use those exact headings. So we need to map content to those headings. We have About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide where to put Minimum and Preferred Qualifications. Could put them under Qualifications heading. Skills heading for technical skills. Requirements could be for education/experience minimum? But we have both minimum and preferred. Perhaps we put Minimum Qualifications under Requirements, and Preferred Qualifications under Qualifications? Or we could put both under Qualifications and leave Requirements empty? But we must not create a heading with filler. So if we put Requirements heading but have no specific content, we should omit it. So we need to decide which heading to use for qualifications content. We have both minimum and preferred qualifications; we could combine them under Qualifications heading, with two paragraphs: Minimum Qualifications and Preferred Qualifications. Skills heading: we can list specific technical skills: Adobe Photoshop, Lightroom, Premiere Pro, InDesign; Instagram Edits, TikTok Creative Studio, CapCut; Microsoft Outlook, Word, Excel, PowerPoint; Canva or similar graphic design platform; content management systems; email marketing applications; analytics software such as Google Analytics and Sprout Social; etc. We also have "Experience with AP style, journalistic writing, and news reporting" etc. That's more qualification. We'll allocate: - About the role: includes primary purpose and background about McGeorge. - Responsibilities: list of essential functions. - Requirements: maybe we put the minimum qualifications (education, years experience) here. - Qualifications: maybe we put the preferred qualifications here. - Skills: list of technical skills. - Schedule: work schedule description. - Benefits and Pay: omit as not present. Now we need to ensure we don't repeat content. Let's extract Minimum Qualifications bullet points: - Bachelor’s degree in journalism, English, marketing, communications, professional writing, or relevant field. - Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences. - Two (2) years of experience shooting and editing photography and videography. - One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, YouTube, and TikTok). - Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign. - Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing. These are both qualifications and skills. Some are skills (software). We'll split: Minimum Qualifications heading (Requirements) will contain education and experience years. Skills heading will contain software/tools. Preferred Qualifications bullet points: - Master’s degree in journalism, English, marketing, communications, professional writing, or relevant field. - Excellent verbal and interpersonal communication skills. - Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines. - High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. - Experience with Canva or a similar graphic design platform. - Experience working with content management systems and email marketing applications. - Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements. - Experience using analytics software such as Google Analytics and Sprout Social. - Experience working in a higher education or agency setting. - Experience using social media platforms. - Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources. - Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines. - Experience and sensitivity in working with people of diverse backgrounds and cultures. - Demonstrated experience in advancing social justice, equity, and inclusion in a university setting. -