Multimedia Consultant / Account Executive
Nexstar Media Group, Inc. · Lafayette, LA · 2 wk ago
MarketingFull-time
Job Description
The Multimedia Consultant / Account Executive generates revenue across television, digital, OTT, streaming, and custom marketing solutions. Key responsibilities include:
- Possessing strong prospecting and cold-calling skills
- Developing and maintaining long-term relationships with decision-makers in the business community
- Creating integrated, results-driven advertising strategies using both broadcast and digital platforms
- Conducting needs analysis and presenting customized solutions that deliver measurable ROI
- Growing and managing a book of business while consistently exceeding revenue goals
- Collaborating with internal creative, digital, and production teams to execute campaigns
- Staying informed on digital trends and evolving media opportunities to better serve clients
Requirements & Skills
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or related field (or equivalent combination of education and experience)
- Minimum of one year of sales experience (media sales preferred)
- Valid driver’s license with acceptable driving record
- Proficiency with standard office technology and CRM tools
- Ability to plan long-term sales strategies and execute consistently
- Comfortable with cold-calling, self-motivated, organized, and goal-oriented