Multimedia Account Executive
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "For immediate consideration, please visit: ..." and "For more information about Cumulus Media, visit our website at:" and EEO statement.
We need to preserve all substantive information. So we need to include company overview, position overview, responsibilities, qualifications, pay range, benefits (What We Offer). Also maybe "Company Overview" as heading? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use appropriate headings. Likely we should use headings like "Company Overview", "Position Overview", "Key Responsibilities", "Qualifications", "Pay", "Benefits". Ensure we only include sections with real content.
We must not repeat the job title as a heading. The job title is Multimedia Account Executive. So we should not have a heading with that.
We need to convert lists to - . The responsibilities are a block of sentences separated by line breaks? The text: "Key Responsibilities Key Responsibilities & Qualifications Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospectsAble to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectivesDeliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closingCreative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideasGain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvementsDeliver exceptional customer serviceBeyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisersFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysisStay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace"
It seems like a run-on. We need to split into bullet points. Likely each sentence starting with a capital letter after a period? We'll parse manually.
Let's extract responsibilities as separate bullet points:
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
- Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
- Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
- Deliver exceptional customer service
- Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Now qualifications: list of many items. We'll split similarly.
Qualifications text:
"Qualifications 1-2 years Media Sales background and experience preferredBachelor’s degree in business, Marketing, or related field preferredProficient in Microsoft Office 365, CRM tools and business networking platformsMust be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and OutlookMust be highly proficient using online meeting tools; MS Teams and ZoomExcellent communication skillsExperience developing new business relationships in an outside sales roleExcellent presenter to clients of sales opportunities and post-sale successesStrong understanding of lead generation and ability to connect with viable prospectsComprehension of sales metrics to fill a sales funnel and robust pipeline of residual businessPositive attitude with the willingness to get beyond comfort zone to grow professionallyHigh energy and passion for the jobFlexible and creativeRecognized top sales performer with a track record of over-achieving sales goalsConsistently a Top Performer in closing New BusinessDigitally savvy with a clear understanding of digital advertising and how to sell itMarketing expertise a plusAbility to perform independently in a fast-paced, hyper-competitive sales environmentExcellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyoneValid driver’s license and reliable transportation."
We need to split into bullet points. Let's identify each statement separated by maybe capital letters after a period? The text lacks punctuation but we can infer.
Let's manually list:
- 1-2 years Media Sales background and experience preferred
- Bachelor’s degree in business, Marketing, or related field preferred
- Proficient in Microsoft Office 365, CRM tools and business networking platforms
- Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook
- Must be highly proficient using online meeting tools; MS Teams and Zoom
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Recognized top sales performer with a track record of over-achieving sales goals
- Consistently a Top Performer in closing New Business
- Digitally savvy with a clear understanding of digital advertising and how to sell it
- Marketing expertise a plus
- Ability to perform independently in a fast-paced, hyper-competitive sales environment
- Excellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyone
- Valid driver’s license and reliable transportation
Now Pay Range: "Pay Range USD $3,000.00 - USD $4,000.00 /Yr. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to include Pay section only if posting actually states them. Yes, they have pay range. We'll include a
Pay
with prose maybe plus note about guaranteed income.
We should not repeat "Pay Range" heading twice. We'll just have one Pay section.
Now Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchVacation, Sick & Holiday time offLife insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split into bullet points.
List:
- Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
Now Company Overview and Position Overview: these are prose paragraphs. We'll put them in under headings.
We need to avoid duplicating lines: The company overview appears twice? Actually at start: "Company Overview Cumulus | Myrtle Beach, SC The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages. Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com."
Then later "Position Overview Cumulus Media | Myrtle Beach, SC has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration. The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management."
We need to keep substantive info, but remove application instruction like "If this sounds like you, please submit your resume for consideration." That's application instruction; we should remove. Also "For immediate consideration, please visit: ..." removed earlier. Also "For more information visit www.cumulusmedia.com." maybe we keep as part of company overview? It's not boilerplate? It's a link; but maybe we can keep as prose. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "For more information visit www.cumulusmedia.com." is not application instruction; it's just info. Might keep.
But we should also remove duplicated lines: there is duplication of "Key Responsibilities Key Responsibilities & Qualifications". We'll just have one heading.
Now produce HTML.
Structure:
Company Overview
... (company overview paragraph)
Position Overview
... (position overview paragraph without application instruction)
Key Responsibilities
for prose. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "For immediate consideration, please visit: ..." and "For more information about Cumulus Media, visit our website at:" and EEO statement. We need to preserve all substantive information. So we need to include company overview, position overview, responsibilities, qualifications, pay range, benefits (What We Offer). Also maybe "Company Overview" as heading? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use appropriate headings. Likely we should use headings like "Company Overview", "Position Overview", "Key Responsibilities", "Qualifications", "Pay", "Benefits". Ensure we only include sections with real content.
We must not repeat the job title as a heading. The job title is Multimedia Account Executive. So we should not have a heading with that.
We need to convert lists to - . The responsibilities are a block of sentences separated by line breaks? The text: "Key Responsibilities Key Responsibilities & Qualifications Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospectsAble to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectivesDeliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closingCreative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideasGain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvementsDeliver exceptional customer serviceBeyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisersFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysisStay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace"
It seems like a run-on. We need to split into bullet points. Likely each sentence starting with a capital letter after a period? We'll parse manually.
Let's extract responsibilities as separate bullet points:
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
- Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
- Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
- Deliver exceptional customer service
- Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Now qualifications: list of many items. We'll split similarly.
Qualifications text:
"Qualifications 1-2 years Media Sales background and experience preferredBachelor’s degree in business, Marketing, or related field preferredProficient in Microsoft Office 365, CRM tools and business networking platformsMust be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and OutlookMust be highly proficient using online meeting tools; MS Teams and ZoomExcellent communication skillsExperience developing new business relationships in an outside sales roleExcellent presenter to clients of sales opportunities and post-sale successesStrong understanding of lead generation and ability to connect with viable prospectsComprehension of sales metrics to fill a sales funnel and robust pipeline of residual businessPositive attitude with the willingness to get beyond comfort zone to grow professionallyHigh energy and passion for the jobFlexible and creativeRecognized top sales performer with a track record of over-achieving sales goalsConsistently a Top Performer in closing New BusinessDigitally savvy with a clear understanding of digital advertising and how to sell itMarketing expertise a plusAbility to perform independently in a fast-paced, hyper-competitive sales environmentExcellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyoneValid driver’s license and reliable transportation."
We need to split into bullet points. Let's identify each statement separated by maybe capital letters after a period? The text lacks punctuation but we can infer.
Let's manually list:
- 1-2 years Media Sales background and experience preferred
- Bachelor’s degree in business, Marketing, or related field preferred
- Proficient in Microsoft Office 365, CRM tools and business networking platforms
- Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook
- Must be highly proficient using online meeting tools; MS Teams and Zoom
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Recognized top sales performer with a track record of over-achieving sales goals
- Consistently a Top Performer in closing New Business
- Digitally savvy with a clear understanding of digital advertising and how to sell it
- Marketing expertise a plus
- Ability to perform independently in a fast-paced, hyper-competitive sales environment
- Excellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyone
- Valid driver’s license and reliable transportation
Now Pay Range: "Pay Range USD $3,000.00 - USD $4,000.00 /Yr. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to include Pay section only if posting actually states them. Yes, they have pay range. We'll include a
Pay
with prose maybe plus note about guaranteed income.
We should not repeat "Pay Range" heading twice. We'll just have one Pay section.
Now Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchVacation, Sick & Holiday time offLife insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split into bullet points.
List:
- Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
Now Company Overview and Position Overview: these are prose paragraphs. We'll put them in under headings.
We need to avoid duplicating lines: The company overview appears twice? Actually at start: "Company Overview Cumulus | Myrtle Beach, SC The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages. Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com."
Then later "Position Overview Cumulus Media | Myrtle Beach, SC has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration. The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management."
We need to keep substantive info, but remove application instruction like "If this sounds like you, please submit your resume for consideration." That's application instruction; we should remove. Also "For immediate consideration, please visit: ..." removed earlier. Also "For more information visit www.cumulusmedia.com." maybe we keep as part of company overview? It's not boilerplate? It's a link; but maybe we can keep as prose. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "For more information visit www.cumulusmedia.com." is not application instruction; it's just info. Might keep.
But we should also remove duplicated lines: there is duplication of "Key Responsibilities Key Responsibilities & Qualifications". We'll just have one heading.
Now produce HTML.
Structure:
Company Overview
... (company overview paragraph)
Position Overview
... (position overview paragraph without application instruction)
Key Responsibilities
Pay
with prose maybe plus note about guaranteed income. We should not repeat "Pay Range" heading twice. We'll just have one Pay section. Now Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchVacation, Sick & Holiday time offLife insurance, disability insurance, wellness, and an employee referral bonus program" We need to split into bullet points. List: - Commission-based organization with uncapped earning potential and guaranteed income in year one of employment - Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions - Medical, Dental & Vision Insurance coverage - 401K with company match - Vacation, Sick & Holiday time off - Life insurance, disability insurance, wellness, and an employee referral bonus program Now Company Overview and Position Overview: these are prose paragraphs. We'll put them inunder headings. We need to avoid duplicating lines: The company overview appears twice? Actually at start: "Company Overview Cumulus | Myrtle Beach, SC The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages. Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com." Then later "Position Overview Cumulus Media | Myrtle Beach, SC has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration. The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management." We need to keep substantive info, but remove application instruction like "If this sounds like you, please submit your resume for consideration." That's application instruction; we should remove. Also "For immediate consideration, please visit: ..." removed earlier. Also "For more information visit www.cumulusmedia.com." maybe we keep as part of company overview? It's not boilerplate? It's a link; but maybe we can keep as prose. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "For more information visit www.cumulusmedia.com." is not application instruction; it's just info. Might keep. But we should also remove duplicated lines: there is duplication of "Key Responsibilities Key Responsibilities & Qualifications". We'll just have one heading. Now produce HTML. Structure:
Company Overview
... (company overview paragraph)
Position Overview
... (position overview paragraph without application instruction)