Jobs · Marketing · California

Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

NBCUniversal · San Jose, CA · 1 mo ago
HybridMarketing$70k–$85k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include a section only when posting has real, specific content for it. So we need to decide which sections have content. We have: - About the role: The initial paragraph describing NBCUniversal and the job description. Could be considered "About the role". We'll include. - Responsibilities: The "Essential Responsibilities" list. We'll include. - Requirements: There's "Qualifications" section with Basic Qualifications, Eligibility Requirements, Desired Characteristics, Additional Requirements. Could be split into Requirements and Qualifications? The instruction says use headings: Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have "Qualifications" heading in posting: Basic Qualifications, Portfolio, Eligibility Requirements, Desired Characteristics, Additional Requirements. We could treat "Qualifications" as a section covering basic qualifications, eligibility, desired characteristics, etc. "Skills" could be extracted from qualifications (e.g., fluency, tools). But we must not invent content. If we create a Skills section, we need actual specific content about skills. The posting includes many skill-related items: fluency in Spanish/English, video editing tools, social platforms, etc. Could place those under Skills. But we must not repeat content; we can split but must preserve all info. Could put all qualification-related info under Qualifications heading, and maybe not have Skills separate if not enough distinct content. However instruction: Prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one Qualifications section, and omit Skills heading if not enough distinct content. But we need to follow rule: include a section ONLY when posting has real, specific content for it. So if we don't have distinct Skills content beyond what's already in Qualifications, we could omit Skills section. Similarly Benefits: posting mentions "eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks." That's specific content for Benefits. So include Benefits section. Pay: posting includes "Salary range: $70,000 - $85,000". That's specific. So include Pay section. Schedule: posting mentions "Work flexible hours, including occasional nights, weekends and holidays, as business and event needs require." Also "Must be available to work flexible hours when needed, including nights, weekends and holidays, sometimes with short notice." Also "Required On-Site: This position is required to be performed full-time from an NBCUniversal-designated worksite." That's schedule/location. So we have schedule info. Include Schedule section. Now we need to avoid repeating job title as heading. Not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the EEO paragraph, the accommodation request, the "As part of our selection process..." maybe that's not boilerplate? It's part of selection process but could be considered application instructions? It's about interview process. Might be considered application instructions; we should remove. Also "Visit www.nbcuniversal.com for more information." That's boilerplate? It's general info about company; could be considered part of About the role? Might be okay to keep as it's substantive about company. But it's not directly about the role. Might be considered boilerplate? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Visit www.nbcuniversal.com for more information." is not EEO, not legal, not application instruction. It's just a link. Could keep. Also "Our impact is rooted in improving the communities..." that's about company culture; could be part of About the role. We need to preserve all substantive information; do not invent or summarize away detail. Thus we need to extract the substantive content and format into HTML. Let's outline sections:

About the role

NBCUniversal is one of the world's leading media and entertainment companies... (the paragraph about NBCUniversal, its brands, etc.) plus maybe the mission statement about impact, tradition of giving back, inclusive culture, etc. Also the specific job description: "Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist..." etc. We'll combine. But we must not repeat the job title as a heading. The job title is "Multi-Platform Marketing Specialist". We'll not put it as heading. We'll include the description of the role: reporting to Senior Community and Marketing Director, hands-on role, etc. We'll need to keep all details. Let's copy the relevant text from posting: "NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world." Then job description: "Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover, consume and share content today. Reporting to the Senior Community and Marketing Director, this hands-on role will help bring the Telemundo 48 brand to life across social, digital, streaming, broadcast and community platforms. The ideal candidate is a strong content creator and storyteller who can conceptualize, shoot, write, edit, design, publish and optimize engaging content, with a strong focus on social-first storytelling, audience growth and culturally relevant content for the Bay Area Latino community. This position works closely with Marketing, Community, News, Digital, Sales and other teams in a fast-paced, high-volume environment." We'll combine. Now Responsibilities: list from "Essential Responsibilities" bullet points. We'll convert each to

  • . Responsibilities list: - Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms. - Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms. - Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate. - Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform. - Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives. - Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives. - Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives. - Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences. - Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions. - Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories. - Use emerging digital and AI-assisted tools, when appropriate and in accordance with company guidelines, to support ideation, creative development, production workflows and content optimization. - Manage multiple projects simultaneously and deliver high-quality work under tight deadlines in a fast-paced content environment. - Support station and community events, including onsite content creation and social media coverage. - Work flexible hours, including occasional nights, weekends and holidays, as business and event needs require. - Perform additional duties as assigned. Now Qualifications: we have Basic Qualifications, Portfolio, Eligibility Requirements, Desired Characteristics, Additional Requirements. We need to preserve all. Let's extract each. Basic Qualifications: - Fluency in Spanish and English, with exceptional written and verbal communication skills in both languages, including the ability to write engaging and conversational marketing and social media copy. - 2+ years of professional experience in social media, digital marketing, content creation, video production, communications or a related field. - Demonstrated experience creating and editing short-form video and social-first content. - Strong understanding of Instagram, TikTok, Facebook, YouTube and emerging social platforms, including platform-specific formats and best practices. - Experience with video editing and creative tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, CapCut, Canva or equivalent platforms. - Comfortable capturing content using smartphones and other video/photo equipment. - Experience working with social publishing tools, content management systems and digital analytics. - College degree or equivalent professional experience Portfolio: "Candidates must provide a portfolio, reel or links to relevant work demonstrating experience with social media content, video production, digital creative or other multi-platform marketing work." Eligibility Requirements: - Must have unrestricted work authorization to work in the United States. - Must be 18 years or older - Interested candidates must submit a resume/CV through the www.nbcunicareers.com site - Must be willing to work onsite at our San José, California station. - Must have a valid driver's license. - Must be available to work flexible hours when needed, including nights, weekends and holidays, sometimes with short notice. Desired Characteristics: - Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines. - Strong communication and interpersonal skills with the ability to collaborate effectively across teams. - Strong understanding of Latino audiences, culture and communities in the Bay Area, with the ability to create culturally relevant and authentic content. - Strong creative instincts and an understanding of what makes content engaging, shareable and relevant across different platforms. - Self-starter who can take an idea from concept through execution with limited supervision. - Comfortable working in a fast-paced environment where priorities and content needs can change quickly. - Strong attention to detail and commitment to accuracy and brand standards. - Ability to identify emerging social trends and quickly translate them into relevant content opportunities. - Experience working in television, media, entertainment, news, community engagement or a high-volume content environment is a plus. - Experience covering live events and creating real-time social content is preferred. - Familiarity with AI-assisted creative and productivity tools is a plus. - Collaborative team player willing to support last-minute and high-priority projects when needed. Additional Requirements: "Required On-Site: This position is required to be performed full-time from an NBCUniversal-designated worksite. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website." Note: Benefits info appears also in Additional Requirements; we will have a Benefits section separate. We need to avoid duplication: The Additional Requirements includes benefits info; we will capture benefits in Benefits section, and maybe not repeat in Additional Requirements. But we must preserve all substantive information; we can
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