Multi-Market Creative Producer

About the Role

TEGNA Inc. is seeking a highly creative and versatile Multi-Market Creative Producer to independently shoot, write, and edit compelling promotional content for various marketing initiatives within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing. A current driver's license and ability to operate a news gathering vehicle to and from various locations are required.

Responsibilities

• Concept Development: Collaborate with other creative producers, regional marketing director, and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring messaging supports client objectives.
• Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across television, digital, and social media platforms.
• Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with brand tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager, and news director to gather feedback and refine creative concepts throughout production. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of commercials, including framing, composition, color grading, and motion graphics, ensuring high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers to enhance effectiveness. Optimize final cuts for TV, digital, and social media formats.
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Meet tight deadlines for client needs and campaign launches.

Requirements

• Bachelor's degree in media production, film, communications, or related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (cameras, lighting, sound equipment).
• Advanced skills in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio demonstrating high-quality marketing commercial creation.
• Experience with scriptwriting and storytelling for short-form content.
• Excellent visual storytelling skills and attention to detail.
• Ability to work independently and manage full production process.
• Strong communication and collaboration skills.
• Familiarity with digital marketing strategies and social media advertising formats.
• Knowledge of motion graphics, color grading, and sound design.

Pay

$36.06-$38.46 USD

Benefits

• Comprehensive medical, dental, and vision coverage through Blue Cross Blue Shield of Texas.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) with 100% match on up to 4% of contributions, vested from day one.
• Nine free virtual doctor visits via Teladoc and 12 free therapy sessions via Spring Health for all employees and eligible family members.
• Generous Paid Time Off (PTO) and nine paid holidays annually.
• Note: Some roles covered by collective bargaining agreements may have different benefits.