Jobs · Marketing · Virginia

Creative Marketing Producer

TEGNA · Tysons Corner, VA · 1 wk ago
MarketingFull-time

About the Role

We are seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.

Responsibilities

  • Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
  • Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client's objectives.
  • Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
  • Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand's tone and objectives.
  • Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
  • Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
  • Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial's effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
  • Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Requirements

  • Bachelor's degree in media production, film, communications, or a related field (or equivalent experience).
  • 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
  • Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
  • Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
  • Strong portfolio demonstrating the ability to create high-quality marketing commercials.
  • Experience with scriptwriting and storytelling for short-form content.
  • Excellent visual storytelling skills and an eye for detail.
  • Ability to work independently and manage the full production process from start to finish.
  • Strong communication skills and ability to collaborate with clients and team members.
  • Familiarity with digital marketing strategies and social media advertising formats.
  • Knowledge of motion graphics, color grading, and sound design.

Benefits

  • Two medical plan options through Blue Cross Blue Shield of Texas, plus dental and eye care coverage.
  • Fertility, surrogacy and adoption assistance.
  • Disability and life insurance.
  • 401(k) program with 100% match on the first 4% of pay, fully vested from day one.
  • Nine free virtual doctor's appointments per year through Teladoc for all employees and eligible family members.
  • 12 free annual therapy sessions with a licensed clinician through Spring Health.
  • Generous Paid Time Off (PTO) plus nine paid holidays per year.
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