Creative Marketing Producer
TEGNA · Tysons Corner, VA · 1 wk ago
MarketingFull-time
About the Role
We are seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.
Responsibilities
- Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
- Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client's objectives.
- Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
- Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand's tone and objectives.
- Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
- Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
- Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial's effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
- Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.
Requirements
- Bachelor's degree in media production, film, communications, or a related field (or equivalent experience).
- 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
- Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
- Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
- Strong portfolio demonstrating the ability to create high-quality marketing commercials.
- Experience with scriptwriting and storytelling for short-form content.
- Excellent visual storytelling skills and an eye for detail.
- Ability to work independently and manage the full production process from start to finish.
- Strong communication skills and ability to collaborate with clients and team members.
- Familiarity with digital marketing strategies and social media advertising formats.
- Knowledge of motion graphics, color grading, and sound design.
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas, plus dental and eye care coverage.
- Fertility, surrogacy and adoption assistance.
- Disability and life insurance.
- 401(k) program with 100% match on the first 4% of pay, fully vested from day one.
- Nine free virtual doctor's appointments per year through Teladoc for all employees and eligible family members.
- 12 free annual therapy sessions with a licensed clinician through Spring Health.
- Generous Paid Time Off (PTO) plus nine paid holidays per year.