Multi-Channel Content Creator

Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career.

About the Role

Miami University’s Communications and Marketing department seeks a communications professional to write and edit stories, multimedia features, social media posts, email, and web content in support of Miami University’s student enrollment goals. In collaboration with campus and external partners as well as colleagues within Miami’s marketing department, the Multi-Channel Content Creator will develop content for and execute integrated and comprehensive communication plans as part of the enrollment marketing team.

This position has been approved for remote hybrid work: two (2) days on campus, three (3) days remote.

Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students).
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students.
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission.
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals.
• Contribute to Miami social media channels, creating content that will engage prospective Miami students.
• Write, present, and modify copy.
• Proofread other editors’ materials.
• Research content, conduct interviews, and prepare profiles.
• Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
• Participate in professional development activities.
• Other duties as assigned.

Requirements

• Bachelor's Degree.
• At least three (3) years of experience creating content in a communication or marketing field.

Qualifications

• Excellent communication skills, both oral and written.
• Ability to communicate complex ideas clearly and effectively to varied audiences and across teams.
• Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects.
• Ability to collaborate and contribute in a team environment, as well as demonstrate initiative, independence, and sound judgment in decision-making.
• Strong attention to detail and accuracy in all work.
• Excellent editing skills, including technical knowledge, grammar, and formatting.
• Familiarity with social media platforms and strategy.
• Experience with web content management systems (CMS) and marketing best practices.
• Knowledge of AP style and experience working within brand guidelines.

Preferred Qualifications

• Experience with communication in higher education, preferably admission marketing and communication.
• Knowledge of higher education recruitment strategies and/or marketing and communication strategies.
• Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.
• Ability to work collaboratively with various internal and external constituencies.
• Experience in integrating technology as part of a larger marketing strategy.
• Experience with CRM software and other relational databases.
• Experience writing and publishing blog content.
• Proficiency with Adobe Creative Suite and/or other video editing software.
• Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions.
• Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.

Benefits

This position is benefit eligible.

Pay

Salary range: $55,000 – $60,000.

Schedule

Scheduled weekly hours: 40.