Multi-Channel Content Creator

About the role

Miami University seeks a communications professional to write and edit stories, multimedia features, social media posts, email, and web content in support of Miami University’s student enrollment goals.

Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students).
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students.
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission.
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals.
• Contribute to Miami social media channels, creating content that will engage prospective Miami students.
• Write, present, and modify copy. Proofread other editors’ materials. Research content, conduct interviews, and prepare profiles.
• Aid in maintaining project deadlines and feasibility during the production of materials.
• Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
• Participate in professional development activities.
• Other duties as assigned.

Requirements

• Bachelor's Degree
• At least three (3) years of experience creating content in a communication or marketing field.

Qualifications

• Demonstrated experience and understanding in writing and editing stories, multimedia features, social media posts, email, and web content.
• Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects.
• Excellent communication skills, both oral and written.
• Ability to communicate complex ideas clearly and effectively to varied audiences and across teams.
• Strong attention to detail and accuracy in all work.
• Excellent editing skills, including technical knowledge, grammar and formatting.
• Familiarity with social media platforms and strategy.
• Experience with web content management systems (CMS); marketing best practices.
• Knowledge of AP style and experience working within brand guidelines.

Skills

• Knowledge of higher education recruitment strategies and/or marketing and communication strategies.
• Commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.
• Ability to work collaboratively with various internal and external constituencies.
• Experience in integrating technology as part of a larger marketing strategy.
• Experience with CRM software and other relational databases.
• Experience writing and publishing blog content.
• Proficiency with Adobe Creative Suite and/or other video editing software.
• Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions.
• Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.

Benefits

This position has been approved for remote hybrid work: two (2) days on campus, three (3) days remote.

Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Pay

Salary will be commensurate with the level of the position, education, and experience.

Schedule

The position of Multi-Channel Content Creator will be expected to work within our project management system to assist in managing project timelines and maintaining deadlines to ensure timely completion of projects.