Monetization Business Analytics Lead

About the role

We're the TikTok Monetization Products data science team, enabling and championing data-driven decision making. Our vision is to become a world-class data science team where data is used rigorously to drive all decision making. Our mission is to drive monetization and sustainable revenue growth for TikTok through data science.

Responsibilities

• Responsible for business analysis of TikTok Global Monetization Team. Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution, and other methods.
• Design comprehensive metrics framework for TikTok's commercial products and key business directions. Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making.
• Participate in business goal setting, key direction decision-making, and improve internal management efficiency by integrating various data and information based on comprehensive business logic across products, multiple teams, and multiple business forms.
• From the perspective of TikTok's monetization product global optimization and ROI efficiency, plan and establish key research topics. Collaborate with PM, engineering, sales, strategy team, and other roles to deliver research results with clear conclusions and implementation plans, provide decision-making references for leaders, and achieve data-driven business growth.

Requirements

• Work experience in a high-growth tech company or strategy consulting firms.
• Advanced degree in a quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.
• Fluency in SQL/Hive, R/Python; experience in using data visualization products; knowledge of quantitative attribution methods.

Preferred Qualifications

• Strong analytical skills, excellent communication and cross-functional collaboration skills, and proactiveness in problem-solving.
• Fast learner, highly entrepreneurial with a good sense of judgment and original thinking.
• Experience in digital advertising with a great understanding of advertising products.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

At TikTok, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, and life insurance.
• Wellbeing benefits.
• 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Pay

The base salary range for this position is $108,000 - $220,400 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may also include discretionary bonuses, incentives, and restricted stock units.