Mid-Market Brand Marketing, Senior Manager

About the role

Intuit is doubling down on MidMarket — and this is the role that leads the charge. As the MidMarket Brand Marketing Manager, you will own the brand strategy, integrated campaign roadmap, and go-to-market execution for Intuit's four core MidMarket offerings: Intuit Enterprise Suite (IES), QuickBooks Advanced, Intuit Services (bookkeeping, tax, advisory), and Money (payments, capital, banking). You will build and lead a team of six, operating at staff level alongside Finance, Product, and Sales partners, to establish Intuit as the unambiguous brand of choice for businesses in the $1M–$100M revenue range.

Responsibilities

• Brand Strategy & Positioning

  • Define and steward the MidMarket brand architecture across IES, Advanced, Services, and Money ensuring coherent positioning that differentiates Intuit from Sage, NetSuite, Xero, and other segment competitors.
  • Translate Intuit's AI-driven expert platform narrative into compelling, segment-specific value propositions for the $10M–$100M business buyer.
  • Own the MidMarket brand voice, visual identity application, and messaging hierarchy across all channels and ensure it is consistent with the One Intuit Visual Identity.

• Integrated Campaign Strategy & Execution

  • Lead the annual brand and campaign planning process for the MidMarket segment, including budget allocation across IES, Advanced, Services, and Money.
  • Drive integrated, multi-channel campaigns spanning paid media, content, events, PR, partner, and digital ensuring a unified customer journey from awareness through preference.
  • Establish campaign measurement frameworks and hold the team accountable to brand health, pipeline contribution, and segment-level KPIs.

• Cross-Product Narrative & Customer Journey

  • Connect the dots across IES, Advanced, Money, and Services to build a holistic MidMarket customer narrative surfacing cross-sell and upsell opportunities through brand touchpoints.
  • Partner with Product Marketing to align brand campaigns with product launch moments and ensure product stories ladder up to segment positioning.

• Team Leadership & Development

  • Lead, coach, and develop a team of 6 direct reports covering campaign management, content strategy, demand programs, and product marketing support.
  • Set clear goals, prioritize workload, and create an environment where marketers do their best work.
  • Represent the team in staff and cross-functional leadership forums.
  • Think across the enterprise connecting MidMarket to the larger Intuit portfolio and brand strategy.

• Executive Partnership & Stakeholder Alignment

  • Partner with MidMarket Product Management, Sales, Finance, Product, and Partner Marketing as a peer stakeholder aligning brand investment with segment P&L objectives and quarterly business reviews.
  • Serve as the primary marketing voice in MidMarket leadership planning, QBRs, and Sasan-level big bet reviews.
  • Communicate brand strategy and results to senior leaders in a clear, compelling, and data-driven manner.

Qualifications

• Required Experience

  • 12+ years of progressive brand or integrated marketing experience, with at least 5 years in a senior/staff-level people management role.
  • Demonstrated success leading brand strategy for complex, multi-product portfolios in B2B, SaaS, or fintech environments.
  • Proven ability to build and develop high-performing marketing teams.
  • Experience marketing to SMB or MidMarket business buyers, ideally in financial services, ERP, HCM, or adjacent SaaS categories.
  • Strong command of integrated campaign planning, brand measurement, and media strategy.
  • Strong experience working with and leading creative and creative agencies.

• PREFERRED Experience

  • Familiarity with the Intuit ecosystem: QuickBooks, payroll, payments, tax or competitive segment knowledge (Sage Intacct, NetSuite, Microsoft Dynamics, Xero).
  • Experience operating in a segment-based GTM model alongside dedicated Sales and Finance partners.
  • Track record leading brand during periods of significant product expansion or up-market repositioning.