Mgr- Marketing

About the role

At UC Health, we're proud to have the best and brightest teams and clinicians collaborating toward our common purpose: to advance healing and reduce suffering. As the region's adult academic health system, we strive for innovation and provide world-class care for not only our community, but patients from all over the world. Join our team and you'll be able to develop your skills, grow your career, build relationships with your peers and patients, and help us be a source of hope for our friends and neighbors. UC Health is committed to providing an inclusive, equitable and diverse place of employment. This position serves as the organization’s spokesperson/public information officer, focusing on advancing and managing UC Health’s perception and reputation throughout the region. The Director will advance key messages (proactively and reactively) to position and distinguish UC Health as a leader in academic medicine and care delivery both in the region and the nation. They will develop relationships with local, regional and national media, prepare and respond to emergency situations, and develop processes and protocols related to media relations. This position will work closely with the University of Cincinnati’s public relations team dedicated to the four health-related colleges. They will seek and share stories that bring the purpose, values and vision of UC Health to life and integrate media relations communications into every integrated marketing plan across the system.

Location: Cincinnati, OH, United States

Responsibilities

• Advance & manage UC Health’s perception and reputation through strategic communication practices
• Align and promote key initiatives to position and distinguish UC Health as a leader in academic medicine both in the region and the nation by aligning/partnering with service lines, service line priorities + other priorities / staff / physicians
• Develop relationships with local media, business and industry media and publications locally and nationally, to successfully advance message pick-up and reputation
• Proactively plan (and align) strategic key messages and advance them to distinguish UC Health
• Seek and share stories that bring the purpose, values and vision of UC Health to life
• Work with the UC PR team to collaborate in order to advance our focus on the tripartite mission while advancing the healthcare delivery system
• Lead a system focus to enhance and work closely/coordinate/direct/inform local site teams (i.e. UCMC, WCH, Drake, etc and coordinate with partners such as Lindner Center of Hope, etc)
• Integrate media relations into every integrated marketing plan and program developed across the system (all institutes and entities)
• Provide or facilitate media training for key executives, physicians and leaders on a reoccurring basis
• Provide regular updates on media coverage to executives and key stakeholders
• Create written materials such as press releases, fact sheets, media policies, talking points, etc
• Prepares strategic media briefs for leaders before interviews and influences leaders to advance strategic messages
• Strategically lead, with senior leaders/executives, Emergency Management team, and execute crisis communication with media
• Develop and manage the Emergency Communications Plan, in coordination with senior leaders/executives, Public Safety and Emergency Management, including regularly educating key leaders
• Serve as the organization’s spokesperson/Public Information Officer
• Establish and execute against communication