Mgr I - Digital Engine Optimization
About the role
The Digital Engine Optimization (DEO) Manager owns how PODS Moving & Storage is discovered, understood, represented, and referenced across search engines, AI assistants, answer engines, local search, and other machine-mediated discovery experiences. The role brings Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), local search, and emerging AI discovery into one discipline. The DEO Manager will build and maintain a high-quality public knowledge layer about PODS and the moving and storage category, ensuring that information about our products and services is technically discoverable, easy for machines to interpret, authoritative enough to reference, and useful to customers. Success is measured not only by rankings and organic traffic, but by whether PODS is accurately represented and visible when customers research moving and storage, whether that interaction produces a click, an AI citation, a brand mention, a quote start, or another measurable influence on consideration and conversion.
Responsibilities
- Own PODS’ organic discoverability strategy across traditional search, AI-powered search experiences, AI assistants, answer engines, and emerging discovery platforms.
- Monitor how PODS appears for priority brand, category, service, comparison, local, and customer queries.
- Identify opportunities to increase the likelihood that PODS information and expertise are accurately represented, retrieved, referenced, cited, and mentioned.
- Develop content designed to provide clear, useful, authoritative answers that customers can trust and machines can easily understand and extract.
- Identify inaccurate or outdated claims about PODS’ services, pricing, container options, service areas, policies, and