Meta Strategist (Remote US)- Future Opening

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business results. With over a decade of expertise and 420+ B2B brands, we operate through three divisions—Performance, Communications, and Commerce—aligned on revenue through our DiscoverabilityOS™ methodology. This role is a crucial, client-facing position responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Social campaigns across Technology, Industrial, and Services verticals.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships and professional network
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI
• Travel to visit clients approximately once per year or as needed

Requirements

• 2+ years of experience at a performance/digital marketing agency, with hands-on B2B client support
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and/or Meta Ads
• Understanding of LinkedIn and/or Meta Ad Units, such as conversation ads, document ads, and CTV
• Proficiency in advertising platforms like LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, and 6Sense
• Strong grasp of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Experience driving results and measuring via Opportunity Conversion Tracking (OCT)
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Competitive, curious, and a true problem solver
• Stay updated on industry trends and share knowledge
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment
• Focus on client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals and objectives
• Communicate results clearly with client point of contact and executives
• Demonstrate exceptional decision-making in strategic account direction

Benefits

• Medical, dental, vision, disability, and life insurance plans for you and your family, including 100% employer-paid coverage for you and 50% employer contribution for dependents
• Mental Wellness: Access to certified therapists through Spring Health, Headspace membership
• Physical Wellness: Physical therapy through Omada, fertility support through Carrot, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24 – January 1), paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, scaling over time

Work Environment

This is a remote-first role with the flexibility to work from anywhere in the U.S. or in our Irvine, California office. Global opportunities may be available in established locations like Canada, the UK, and Australia, provided you have current work authorization and permanent residency in that country. Collaboration is primarily virtual via Zoom and Slack. You must have reliable internet, a professional workspace, and the ability to operate a laptop (PC or Mac) and productivity tools. Extended periods of stationary work are required, along with the ability to interpret written and verbal communication.