Content Strategist (Remote US) - Future Opening

About the Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist manages more Enterprise clients and is expected to have a deep understanding of their service line and its impact on other business areas to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

Responsibilities

• Strategic Excellence and Best Practices:
  • Create custom strategies and implement best practices for clients to achieve our North Star Metrics (NSMs).
  • Use project phases, client marketing goals, ongoing campaigns, and historical performance to optimize and revise strategies while adhering to Directive best practices.
  • Work closely with the Associate Director (AsD) to address roadblocks impacting strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns focused on ideation based on competitor and audience insights.
  • Apply best practices to ensure clients exceed their goals, including:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Content Production
• Goal Setting:
  • Use available data to set client goals during their engagement period, reviewed and approved by the Associate Director (AsD).
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
  • All goals must be approved by the Associate Director (AsD) before presenting to the client.
• Project Management:
  • Ensure planned strategies are executed by managing tasks for both the Directive team and the client team.
  • Use Asana to delegate tasks to team members (e.g., Specialists) and clients, ensuring timely completion.
  • In pods with Project Managers, partner with them to ensure tasks are created, assigned, and deadlines are met.
  • Work closely with content writers and designers to complete content campaigns on time and ensure quality meets client standards.
• Internal and External Communication:
  • Serve as the main interface between clients and the Directive team, building relationships beyond deliverables to act as a trusted consultant.
  • Proactively communicate with clients and internal leadership to drive results, including:
    • Timeline expectations for deliverables
    • Goal attainment progress
    • Regular updates via shared communication channels (e.g., Slack)
  • Communicate roadblocks, opportunities for account growth, and changes in client accounts (e.g., strategy shifts, internal marketing changes, point of contact changes) to internal leadership.
• Reporting:
  • Regularly report progress and impact of strategies to clients on the following cadence:
    • Bi-weekly meetings (report on NSM progress and ongoing deliverables)
    • Monthly reports
    • Quarterly reports
    • 2 Bi-Annual business review presentations
• Upsells / Cross-sells / Referrals:
  • Identify opportunities for clients to grow their business with Directive, such as:
    • Expanding into another service line (e.g., SEO or Paid Media)
    • Increasing budgets within their current service line (e.g., content, SEO, or Paid Media)
  • Build relationships to encourage referrals, asking for them at key moments (e.g., when a point of contact starts a new job or leaves a 5 CSAT score).

Requirements

• A proven track record of success implementing SEO principles and content strategy, including:
  • Keyword research
  • On-page optimization
  • Link building
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as:
  • Google Search Console
  • Google Analytics
  • SEMRush
  • Ahrefs
  • Screaming Frog/crawling tools
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and Content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT: > 4.2

Pay

Compensation for this role includes a competitive base salary in the $75,000–95,000 USD range, commensurate with experience and geography.

Benefits

• Health and Insurance:
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
  • 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• Support for the Whole Person:
  • Mental: Access to certified therapists through Spring Health, membership to Headspace.
  • Physical: Gympass.
  • Time Off:
    • Unlimited PTO (2-week minimum)
    • Paid Company Holidays
    • Your Birthday Off
    • End of Year Recharge (Closed December 24 – January 1)
    • Paid Parental Leave
  • Financial:
    • Traditional and Roth 401(k) with a 3% company match.
  • Bonus: Annual bonus based on tenure, scaling in total amount over time.
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment.

Schedule

This is a remote-first role with the ability to work 100% virtually from your home office. Collaboration primarily occurs through virtual meetings (Zoom) and Slack.

Work Environment Requirements

• Must have reliable internet access and a professional background.
• Must be able to operate a laptop (PC or Mac available) and use office productivity tools.
• Must be able to remain stationary for extended periods and observe/interpret written and verbal communication.
• For global locations (Canada, Mexico, UK), you must have established work authorization and permanently reside in that country.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Inquiries can be directed to recruiting@directiveconsulting.com.